3 Ways Your Accessible Website Will Increase Conversions
Here at WEB ROI, we've discussed the importance of accessibility in your website and the various factors contributing to creating an accessible website. We'd like to discuss the value of accessibility from a business owner's perspective and how accounting for online accessibility needs will effectively increase your conversion rate and drive sales. 1. Higher Accessibility […]
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4 Effective Ways to Measure Your SEO Performance According to Experts
Search engine optimization (SEO) is just as it sounds – it's the strategy behind optimizing your website to rank high within a search engine's (like Google's) search results. So how exactly do you measure your SEO performance? Buckle up because we're about to explore the most effective methods for SEO performance measurement. 1. Organic Search Performance […]
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Comparing Website Chat Functions: Your Complete Guide
Live website chat software has the potential to be a real game-changer for small businesses. The data shows that 38% of consumers are more likely to purchase from a company that offers live chat support, and 79% of businesses say that offering live chat has had a positive effect on their sales, revenue, and customer […]
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The Importance of Google Reviews for Your Business
You know you’re doing everything in your power to provide exceptional products and services. However, all your efforts could be for naught if your customer base doesn’t have a way of sharing their positive experiences. Your happy customers are the key to your success. So how do you leverage your satisfied customers to gain more […]
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How to Write Alt Text for Accessibility: Step by Step Guide
An accessible website yields all sorts of benefits for a business, and there are a variety of considerations to be made when ensuring that your website meets accessibility standards. A critical factor in a successfully accessible website is alt text. Alt text, or alternative text, is the text that you can use to provide descriptions […]
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Three Effective Google Ad Strategies for Your B2B Marketing
PPC campaigns for B2B marketing are rich in potential value, though only when executed properly. Finding strategies for your B2B marketing involves a bit more nuance than B2C, so ensuring that you’re employing the correct approach is crucial if you’re looking to avoid spinning your wheels. Whether you’re looking to generate leads within your specific […]
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How to Find Long-Tail Keywords for Your Niche: Keyword Research Guide
Long-tail keywords are longer, more specific keyword searches that your prospective customers use when they're closer to the point of purchase or when they're using voice search methods. Long-tail keywords tend to have low search volume, but they can be incredibly valuable when used strategically, and they are beneficial when it comes to niche marketing […]
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Running A Successful E-Commerce Business Online: A Case Study
Businesses Moving to an Online Store? Here's How to Be Successful Does your business have a unique operating system? Do you think transitioning to e-commerce would be too challenging? It’s understandable to think that your business cannot operate on an e-commerce site. In fact, many business owners have this doubt. You work with a complex shipping system or a unique product base, how could you replicate that […]
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Complete Video Marketing Guide: Types, Strategies, Tips & Tools
Attaining a successful digital marketing strategy can be daunting, but there's no shame in keeping things simple. A few basic principles to a solid digital marketing strategy can help you build your brand online, create buzz, reach prospective clients, and generate strong leads. Showcasing a diverse range of content is one of these basic principles. Virtual content for your business can come in all sorts of formats: your web pages, […]
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