SEO Through Different Types of Media: The MUM Update
SEO (Search Engine Optimization) best practices are continuously evolving, and the introduction of last year's Google MUM algorithm has brought some significant changes to the game. Here's everything you need to know about the update and how to develop an SEO strategy that will benefit your business. The Google MUM Update MUM is short for […]
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All You Need to Know About Local Search Ranking Factors & Vicinity Update
Local search rankings are an important factor in a strong SEO strategy. They take physical proximity into account, working to match users with search results within their locale. And in the tail end of 2021, Google introduced a big local search algorithm update in years which is being coined the vicinity update. What Is Google's […]
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3 Ways Your Accessible Website Will Increase Conversions
Here at WEB ROI, we've discussed the importance of accessibility in your website and the various factors contributing to creating an accessible website. We'd like to discuss the value of accessibility from a business owner's perspective and how accounting for online accessibility needs will effectively increase your conversion rate and drive sales. 1. Higher Accessibility […]
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4 Effective Ways to Measure Your SEO Performance According to Experts
Search engine optimization (SEO) is just as it sounds – it's the strategy behind optimizing your website to rank high within a search engine's (like Google's) search results. So how exactly do you measure your SEO performance? Buckle up because we're about to explore the most effective methods for SEO performance measurement. 1. Organic Search Performance […]
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Comparing Website Chat Functions: Your Complete Guide
Live website chat software has the potential to be a real game-changer for small businesses. The data shows that 38% of consumers are more likely to purchase from a company that offers live chat support, and 79% of businesses say that offering live chat has had a positive effect on their sales, revenue, and customer […]
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The Importance of Google Reviews for Your Business
You know you’re doing everything in your power to provide exceptional products and services. However, all your efforts could be for naught if your customer base doesn’t have a way of sharing their positive experiences. Your happy customers are the key to your success. So how do you leverage your satisfied customers to gain more […]
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How to Write Alt Text for Accessibility: Step by Step Guide
An accessible website yields all sorts of benefits for a business, and there are a variety of considerations to be made when ensuring that your website meets accessibility standards. A critical factor in a successfully accessible website is alt text. Alt text, or alternative text, is the text that you can use to provide descriptions […]
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Three Effective Google Ad Strategies for Your B2B Marketing
PPC campaigns for B2B marketing are rich in potential value, though only when executed properly. Finding strategies for your B2B marketing involves a bit more nuance than B2C, so ensuring that you’re employing the correct approach is crucial if you’re looking to avoid spinning your wheels. Whether you’re looking to generate leads within your specific […]
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How to Find Long-Tail Keywords for Your Niche: Keyword Research Guide
Long-tail keywords are longer, more specific keyword searches that your prospective customers use when they're closer to the point of purchase or when they're using voice search methods. Long-tail keywords tend to have low search volume, but they can be incredibly valuable when used strategically, and they are beneficial when it comes to niche marketing […]
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