PPC/SEM Manager

You are self-motivated, detail driven, and organized. You have a track record of executing numerous paid campaigns simultaneously that produce ROI to positively impact SMEs.You are on top of all of Google Ads features and everything possible in the SEM realm.

Why work at WEB ROI:

  • Be part of an award winning team of like-minded co-workers, focused on fantastic client results
  • Continuous learning and professional development so you can be at the top of your game
  • Health benefits program
  • Family focused
  • Movie lunches, marshmallow nerf guns, pie days and more!
  • Avoid the downtown Toronto commute
  • A company culture dedicated to employee satisfaction and retention

Your Role:

You will manage dozens of clients with Google Ads campaigns (monthly budgets ranging from $500 to $5000), using automated scripts/software and/or human intelligence to achieve the best ROI:

  • Ensuring keywords are positioned appropriately
  • Adding negative keywords as appropriate
  • Split testing of ads, responsive search ads
  • Determining which keywords are converting
  • Bid and campaign management to meet conversion goals
  • Evaluating Google Analytics data
  • Monthly reports that include data and meaningful insight about the impact of the campaign
  • Analyze competitors
  • Stay current on industry changes
  • Create 1-2 new campaigns a month:
    • Keyword research
    • Set up Campaigns, Ad Groups, Geographic Targeting, Settings
    • Writing ads for each Ad Group

Proactively recommend which forms of paid search would produce the best ROI for the client and provide revenue/profit opportunities for WEB ROI:

  • Google Local Service Ads
  • Display
  • Retargeting
  • Social
  • Bing
  • etc

Your Qualifications:

  • 3+years experience of managing high ROI pay-per-click campaigns
  • Google Ads/AdWords and Analytics Certifications
  • The ability to work independently
  • High degree of self-responsibility
  • Love of ongoing learning
  • Exceptional work ethic
  • Excellent English written and verbal communication skills
  • Effectively communicate results, recommendations and other insights to management and clients

Who is WEB ROI?

Passionate about our Core Values:

  • Results First
  • Proactive Service
  • Quality Work
  • Accountability
  • Continuous Learning
  • Work Hard and Play Hard Together as a Team

Award winning digital marketing agency that provides:

  • SEO
  • PPC/SEM
  • Custom Website Design
  • Website Development
  • Conversion Optimization
  • Content Marketing
  • Email Marketing

Our systematized process, combined with team brainstorming, provides 400% greater results to our clients than the average experienced online.

If you are looking to have a direct impact on many SMEs in a busy and fun agency – apply today by completing the form above.

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