Website Redesign: Best Practices to Avoid Crucial Mistakes
A critical factor in the success of your business is your branding and how you present your business to customers. If your products and services are on par with your competition, then how you present your brand will be the differentiating factor in the minds of potential customers. This article outlines some of the ways […]
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3 WordPress Speed Optimization Plugins That Will Help You Optimize for Core Web Vitals
If you're using WordPress for your website, you know it's essential to your business's online presence and digital marketing strategy. You also understand that, while you may want to create the best, most highly functioning WordPress site possible, it can get confusing with many decisions and options to choose from. Luckily, we're here to help! […]
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The Best WordPress SEO Plugins
When it comes to digital marketing, search engine optimization is one of the simplest and most effective methods of gaining traffic to your website. Using these SEO plugins is a sure-fire way to achieve the traction you're looking for. Here at WEB ROI, we want to present you with some of the best options for […]
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3 Ways Your Accessible Website Will Increase Conversions
Here at WEB ROI, we've discussed the importance of accessibility in your website and the various factors contributing to creating an accessible website. We'd like to discuss the value of accessibility from a business owner's perspective and how accounting for online accessibility needs will effectively increase your conversion rate and drive sales. 1. Higher Accessibility […]
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Comparing Website Chat Functions
Live chat software has the potential to be a real game-changer for small businesses. The data is that – 38% of consumers are more likely to purchase from a company that offers live chat support, and 79% of businesses say that offering live chat has had a positive effect on their sales, revenue, and customer […]
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How to Write Alt Text for Accessibility: Step by Step Guide
An accessible website yields all sorts of benefits for a business, and there are a variety of considerations to be made when ensuring that your website meets accessibility standards. A critical factor in a successfully accessible website is alt text. Alt text, or alternative text, is the text that you can use to provide descriptions […]
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Biggest Mistakes to Avoid on Your HVAC Website
We often talk about the techniques you can use to optimize your website and drive sales for your business. Today we're going to take a different approach and instead discuss the most common web design mistakes and how to avoid them. Many smaller HVAC businesses will tackle their web design themselves rather than outsourcing to […]
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All You Need to Know About Web Accessibility Standards
We know that creating an accessible website for your business benefits your ability to interact with a diverse client base while improving your website’s Search Engine Optimization (SEO) marketing efforts. But how exactly can you make sure that you’ve considered all factors of accessibility, eliminating unnecessary roadblocks so that you can cruise forward on the road to success? This brief guide will tell you all you need to know about […]
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Techniques and Tips to Make Your Website Accessible
Our world is evolving to become more accessible, online matters included. Web accessibility is a must for any business looking to optimize their online presence, removing unnecessary roadblocks for differently-abled users, in turn allowing you to reach significantly more consumers. You may be asking yourself, "how do I make my website accessible?" - look no further than this compilation of crucial web accessibility […]
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