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5 Key Performance Metrics to Track in Your Performance Max Campaigns

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With so many options to advertise online, Google's Performance Max campaigns stand out as a holistic solution designed to amplify your presence across Google's vast network. By leveraging machine learning and smart bidding strategies, Performance Max campaigns promise to drive conversions and maximize ROI. However, the success of these campaigns hinges on tracking key performance […]
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Sticky Notes With Kpi (key Performance Indicators) - 5 Key Performance Metrics to Track in Your Performance Max Campaigns

Quick Guide: All You Need to Know About Web Accessibility Standards in 2023

Creating an accessible website for your business benefits your ability to interact with a diverse client base while improving your website’s Search Engine Optimization (SEO) marketing efforts. This brief guide will tell you all you need to know about web accessibility standards in web design within Canada and internationally.  Perceivability and User Interface  For your website […]
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All You Need to Know About Web Accessibility Standards
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Top Techniques and Tips to Make Your Website Accessible

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Our world is evolving to become more accessible, online matters included. Web accessibility is a must for any business looking to optimize their online presence, removing unnecessary roadblocks for differently-abled users, in turn allowing you to reach significantly more consumers.  You may be asking yourself, "how do I make my website accessible?" - look no further than this compilation of crucial web accessibility […]
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WordPress Speed Optimization Plugins
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Reasons Why SEO and Web Accessibility Go Hand-in-Hand

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Search engine optimization, or SEO and web accessibility, go hand-in-hand. Creating a thoughtful, accessible website does wonders not only to broaden your potential client base to drastically improve your SEO as well! Ensuring that your business' website complies with the Accessibility for Ontarians with Disabilities Act (AODA) means that in creating a site accessible to people […]
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Reasons Accessibility Improves Your SEO
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Jason’s Tips: Following the Law, Are You Up to Date With AODA?

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What is AODA? Are you Compliant? AODA stands for the Accessibility for Ontarians with Disability Act. It is a law that sets out a process for developing and enforcing standards that ensures all Ontarians have fair access to programs and services. AODA is paired with WCAG which stands for Web Content Accessibility Guidelines 2.0. WCAG are the guidelines that AODA would like businesses to follow to become compliant.   Watch the Video […]
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Website Redesign: Best Practices to Avoid Crucial Mistakes

A critical factor in the success of your business is your branding and how you present your business to customers. If your products and services are on par with your competition, then how you present your brand will be the differentiating factor in the minds of potential customers. This article outlines some of the ways […]
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Website Redesign: Best Practices to Avoid Crucial Mistakes

How to Get More Action on Your Online Promotions

If you’re looking to grow your business and reward current customers, you have to be engaging in online promotions. This marketing tactic gets the attention of potential clients while making your existing ones feel appreciated. You probably already know that business promos are important, but you might not understand why establishing an online presence will […]
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How to Get More Action on Your Promotions

5 Things You Absolutely, Positively, Cannot Forget On Your Website (Infographic)

Building a website for your business is exciting. You want to make sure everything is perfect and accurate. And, of course, you want to make sure you include things like: Your logo High-quality pictures of your products or services in action A simple, easy-to-understand navigation menu Links to other pages on your site While those […]
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Infographic - Things You Absolutely, Positively, Cannot Forget On Your Website

3 WordPress Speed Optimization Plugins That Will Boost Your Core Web Vitals

The speed of a website is often a determining factor in whether or not a user will continue navigating or click out of a site. By ensuring you have snappy loading speeds, you can retain more site visitors and potentially capture more leads. Let's look at the three best WordPress speed optimization plugins for your […]
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WordPress Speed Optimization Plugins for Core Web Vitals Optimization

4 Retail Web Design Mistakes to Avoid for Your E-Commerce Business

If your business is not online, it will be left in the dust. For retailers, this means that if you’re not complementing your brick-and-mortar stores with an effective e-commerce platform that incorporates intentional web design, you’re putting yourself at a disadvantage and allowing the competition to pull ahead. Here are four retail web design mistakes […]
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Web Design Mistakes to Avoid for Your Retail Business
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The Prize is a High-Traffic Website That Generates Quality Leads

With a high-traffic website designed to convert quality leads into paying customers you can shift your focus to other areas of your business (or reclaim some much-needed personal time).

Stop running in circles. Choose digital marketing services that are guaranteed to get you results. With an award-winning website design company like WEB ROI at your side, it won't take long to achieve your goals.

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