Top Conversion Rate Optimization Best Practices (Podcast)
Podcast Transcription Denise B Welcome back, listeners. This is our second episode in this format. We're so happy you joined us after that first one. Caleb S Yeah, thanks for joining us, guys. Denise B In our first episode, we talked about our ROI pyramid which is going through different marketing strategies and when […]
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The Best WordPress Plugins For Your Site & Their Pros and Cons
When it comes to digital marketing, search engine optimization is one of the simplest and most effective methods of gaining traffic to your website. Using these SEO and e-commerce WordPress plugins is a surefire way to achieve the traction you're looking for. Here at WEB ROI, we want to present you with some of the […]
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Search Trends During and After the Pandemic
The coronavirus pandemic had a huge impact on almost every aspect of society, and search trends are no different. Typical search queries shifted during and after the pandemic compared to before, and the rise of online shopping during COVID significantly impacted Google search trends. Some of the most searched words during lockdown likely could have […]
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What Is the Difference Between Traditional Digital Selling vs. Social Selling?
Both social selling and digital selling are methods of educating and interacting with potential buyers online in an attempt to sell your product. Social selling falls within the broader scope of digital selling. That being said, they are distinct strategies and not interchangeable. Let’s take a close look at the similarities and differences between digital […]
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5 Must-Listen-To Digital Marketing Podcasts According to Our Team
To market your company online in a way that yields results, you need to know what’s what when it comes to digital marketing strategy. Ingesting content focused on the ins and outs of digital marketing is a must, and what better way is there to do that than by listening to digital marketing podcasts? Here, […]
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New Merger Announcement
We have an announcement to share! WEB ROI and Blue Ocean Interactive have merged together to create a powerhouse agency. The creative right-brain design talent of Blue Ocean, combined with the analytical left-brain marketing expertise of WEB ROI, creates a robust team spreading from coast to coast. WEB ROI has primarily focused on achieving results […]
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Promoting Your Podcast to Gain More Listeners: Our Top Strategies
You've taken the plunge and started a podcast for your business – and that's fantastic! Podcasts are a valuable tool in a digital marketing strategy which help you reach a broader audience, establish yourself as an industry expert, and connect with your audience on a new level. But, are you promoting your podcast? Now that […]
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SEO Through Different Types of Media: The MUM Update
SEO (Search Engine Optimization) best practices are continuously evolving, and the introduction of last year's Google MUM algorithm has brought some significant changes to the game. Here's everything you need to know about the update and how to develop an SEO strategy that will benefit your business. The Google MUM Update MUM is short for […]
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All You Need to Know About Local Search Ranking Factors & Vicinity Update
Local search rankings are an important factor in a strong SEO strategy. They take physical proximity into account, working to match users with search results within their locale. And in the tail end of 2021, Google introduced a big local search algorithm update in years which is being coined the vicinity update. What Is Google's […]
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