The Importance of an SSL Certificate For Your Company Website
For businesses in any industry, the company website is a lifeline for prospective customers and clients to find you, get to know more about you, and possibly buy your products and services. And in the modern digital world, safety and security are at the forefront of most people’s minds, especially when it comes to giving […]
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What is Influencer Marketing & How It Can Benefit Your Business?
As traditional marketing platforms continue to be superseded by social marketing strategies, any business owner (however experienced) needs to understand what influencer marketing is and the social media platforms that host these strategies. Here's everything you need to know about the world of influencer marketing as you consider adding it to your marketing toolbelt. What […]
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Top Conversion Rate Optimization Best Practices (Podcast)
Podcast Transcription Denise B Welcome back, listeners. This is our second episode in this format. We're so happy you joined us after that first one. Caleb S Yeah, thanks for joining us, guys. Denise B In our first episode, we talked about our ROI pyramid which is going through different marketing strategies and when […]
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The Best WordPress Plugins For Your Site & Their Pros and Cons
When it comes to digital marketing, search engine optimization is one of the simplest and most effective methods of gaining traffic to your website. Using these SEO and e-commerce WordPress plugins is a surefire way to achieve the traction you're looking for. Here at WEB ROI, we want to present you with some of the […]
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Search Trends During and After the Pandemic
The coronavirus pandemic had a huge impact on almost every aspect of society, and search trends are no different. Typical search queries shifted during and after the pandemic compared to before, and the rise of online shopping during COVID significantly impacted Google search trends. Some of the most searched words during lockdown likely could have […]
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What Is the Difference Between Traditional Digital Selling vs. Social Selling?
Both social selling and digital selling are methods of educating and interacting with potential buyers online in an attempt to sell your product. Social selling falls within the broader scope of digital selling. That being said, they are distinct strategies and not interchangeable. Let’s take a close look at the similarities and differences between digital […]
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5 Must-Listen-To Digital Marketing Podcasts According to Our Team
To market your company online in a way that yields results, you need to know what’s what when it comes to digital marketing strategy. Ingesting content focused on the ins and outs of digital marketing is a must, and what better way is there to do that than by listening to digital marketing podcasts? Here, […]
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New Merger Announcement
We have an announcement to share! WEB ROI and Blue Ocean Interactive have merged together to create a powerhouse agency. The creative right-brain design talent of Blue Ocean, combined with the analytical left-brain marketing expertise of WEB ROI, creates a robust team spreading from coast to coast. WEB ROI has primarily focused on achieving results […]
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Promoting Your Podcast to Gain More Listeners: Our Top Strategies
You've taken the plunge and started a podcast for your business – and that's fantastic! Podcasts are a valuable tool in a digital marketing strategy which help you reach a broader audience, establish yourself as an industry expert, and connect with your audience on a new level. But, are you promoting your podcast? Now that […]
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