Digital Marketing Essentials: The Undeniable Power of Content Marketing in 2023
Content marketing, a long-standing pillar of digital marketing, has transformed how brands communicate with customers, especially with AI playing an ever-increasing role. In 2023, the significance of content marketing in building brand authority, driving organic traffic, and influencing purchasing decisions cannot be overlooked. Let's explore why it's important below while we answer your most frequently […]
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How Digital Marketers are Using AI to Increase Efficiency and Boost Conversions
Artificial Intelligence (AI) in marketing is transforming how businesses connect with audiences. Below, we bring you insights into how marketers are leveraging AI to create hyper-targeted campaigns, optimize their SEO, craft compelling content, and automate mundane, repetitive tasks. 1. Optimizing PPC Campaigns With the help of AI algorithms, marketers are segmenting audiences like never before. […]
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Why Generative AI Can't Replace Digital Marketers: Exploring the Pitfalls of Our Newest Tech
Artificial intelligence (AI) is revolutionizing many industries, and digital marketing is no exception. However, while the benefits are numerous, it's also vital to remember that AI is far from completely replacing human marketers. In this post, we'll explain why we shouldn't rely too heavily on AI, its current limitations, and why human creativity still reigns […]
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3 Reasons Why Your Business Website Needs Images For SEO
Most contractors, retailers and B2B companies we speak with here at WEB ROI want to get more traffic, leads and ultimately customers from their websites. And when the topic of search engine optimization comes up, the first things which come to mind are that it's: Well-written, original content Backed by strong, accurate keyword research Metadata […]
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Using AI to Create Content: How to Do it Right According to Google
As Artificial Intelligence (AI) continues to conquer the internet, content creation has not been spared. AI's ability to generate vast amounts of content quickly opens up many exciting possibilities for SEO, but how does Google react to this innovation? In this post, we discuss how Google treats AI content and how you can use it […]
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5 Tips for Optimizing Your Google Business Profile in 2023
How do you win the race for local searches? While anyone can find you on Google, when people in your service area or community search for the products or services you offer, they should see you first. For example, if you are based in Oakville, customers living in Oakville should see you first before those […]
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What is a Good Digital Marketing ROI For Your Business?
Return on investment (ROI) is the key overarching metric that businesses use to understand what they are getting out of their digital marketing efforts. Your digital marketing ROI tells you whether or not your online strategies are paying off. Like a sophisticated race car, strategic, ROI-driven-digital marketing is intuitive, adapting to unforeseen bumps in the road and producing real results, in […]
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How AI is Transforming Digital Marketing: Your Questions Answered
If AI hasn't rocked your whole world this year, where have you been hiding? The grip artificial intelligence has on the digital space is growing stronger each day, and marketers certainly can't evade it. In this article, we dive deep into the effects of AI on digital marketing, answering your most pressing questions. How […]
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The Secret to Winning the Social Media Marketing Jackpot (Cheat Sheet Included)
Creating something that "goes viral" is the holy grail of social media marketing. It's like winning the social media jackpot. When your followers love your content enough to share it with everyone from their grandmother to their 2nd grade teacher, you know you've hit it big. Going viral cements your spot in the social realm’s […]
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