How AI is Transforming Digital Marketing: Your Questions Answered
If AI hasn't rocked your whole world this year, where have you been hiding? The grip artificial intelligence has on the digital space is growing stronger each day, and marketers certainly can't evade it. In this article, we dive deep into the effects of AI on digital marketing, answering your most pressing questions. How […]
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How do you improve domain authority?
Domain authority is a critical metric that determines the credibility of a website. It measures the overall strength of a domain name, including the quality and relevance of the content, backlink profile, user experience, and more. The higher the domain authority, the greater the chances of ranking higher in search engine results pages (SERPs). In […]
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How Do You Improve the Core Web Vitals of Your Website?
Core Web Vitals assess user experience on a website, and improving them can boost search engine rankings. To improve these metrics, you must optimize your web pages by reducing image sizes, streamlining the amount of code on the page, and using strategic loading techniques to defer the loading of non-critical assets until they are needed. […]
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How to Evaluate Your SEO/SEM Company: 10 Questions to Ask
Are you ready to outshine your competition and skyrocket your online visibility? Staying ahead of the game is essential, and utilizing the power of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) is the way to do it. These strategies will not only boost your online presence but also drive a flood of traffic […]
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How to Calculate Your ROI From Your Digital Ads | Web ROI
How to Calculate Your ROI from Your Digital Ads Your marketing efforts act as a bridge between your business and your customers. It’s a way to inform potential buyers of how your products and services can help them while providing them with the tools to make the right decisions for their needs. The strength of […]
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Ways to Decrease Your Cost Per Lead (CPL) | Web ROI
6 Ways to Decrease Your Cost Per Lead (CPL) & Avoid Major Fluctuations Are you struggling to maintain consistent and low digital advertising costs? If you feel like you keep pouring money in, but aren’t getting anything out, then you might think about abandoning online ads altogether. Luckily, there are ways to lower your ad […]
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The Guide You Need to Navigate Google Penalties
Getting penalized by Google may sound like a marketing nightmare, but don’t worry—all hope is not lost! In this guide, we’ll explain what a Google penalty is, why Google penalizes sites and what you can do to rectify these actions so your rankings don’t suffer. Contents: What is a Google Penalty? Why Does Google […]
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7 Google Ads Budget Considerations to Help You Plan Your PPC Campaign
Pay-per-click (PPC) advertising is an indispensable tool when it comes to driving traffic to your website. Not only do you have the freedom to control all budgetary aspects, but you also get to customize your campaigns for specific target audiences, times of the year and much more. If you’re hoping to reap the benefits […]
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Google Business Profile (Podcast)
Caleb S Hello everyone, and welcome back, listeners. Thank you, guys, for joining us again for another one of our podcasts. Denise and I are going to be talking about your Google Business Profile, or what used to be called your Google My Business, and we're going to kind of get into some of these— […]
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