…and how your business can easily break the mould. Let’s get this out of the way straight off. Search Engine Optimization (SEO) isn’t just about keywords. Keywords matter. A lot. But in the same way fresh noodles matter in a lasagne or chilli powder in a pot of chilli. Without keyword research and targeted, intentional … Continue reading Money-Making Monday: The Major SEO Blunders Most SMEs Keep Making
Social media marketing and search engine optimization (SEO) have a lot in common: High-quality content rules: The best social posts are the ones that get clicked, shared and commented on. The most relevant, useful websites are the ones that enjoy high SEO rankings. They both take time: Building a strong social media presence and having … Continue reading Money-Making Monday: See How Poor Social Media Can Hurt Your SEO Too (and What to Do About It)
You’ve written what you think is a great social media post about your business website. It’s different and unique compared to the last one. So why aren’t people clicking or engaging with it? Although people may be visiting your company’s Facebook or Twitter page, chances are they don’t want to read only things about it. … Continue reading What Makes a Good Social Post for Your Business? (Infographic)
Here’s a question: Why do your competitors enjoy a large and active social media following? And why do you struggle to attract followers and engagement? After all, you’re: Posting about your contractor business as much as possible (the more, the better) Letting people know about specials or deals whenever you have them Adding relevant pictures … Continue reading Money-Making Monday: Are YOU Getting the Most from Your Social Posts?
In 2017, it seems that everyone (and everything) has a social media account: People Cats, dogs, lizards and other animals Organizations Schools Notice what’s not on that list? Right: Your business. Many contractors, niche retailers or B2B companies don’t think they need to be on social media. Or worse, they’re combining their business and personal … Continue reading Your Business Not on Social Media? Here’s What It’s Missing. (Infographic)
Welcome to the first WEB ROI Money-Making Monday blog of 2017. (Speaking of which, we hope you had a very safe and enjoyable New Year’s celebration). If you’re new to Money-Making Monday, here’s how it works: On the first Monday of each month, we publish a blog focusing on a particular topic designed to help … Continue reading Money-Making Monday: Not Using Social Media? That’s Bad. And This Mistake Is Even Worse.
‘Tis the season for budgeting. And if you’re a contractor, retail or B2B company, you’re probably hard at work planning for 2017 business expenses. As you’re filling out your Excel sheet, don’t forget to include a section for your pay-per-click (PPC) campaigns. After all, PPC is the best way to quickly reach your target audience … Continue reading Budgeting for Your 2017 Pay-Per-Click Campaigns (Infographic)
New Year’s is just around the corner. And if you’re like most contractor, retail or B2B company owners, you’re probably budgeting for 2017 business expenses. Which, as you know, isn’t an overly fun or exciting process. That can include things like: Employee salaries & new hires New product inventory Updating or replacing equipment & tools … Continue reading Money-Making Monday: Planning Your Pay-Per-Click (PPC) Budget for 2017. Do You Know How To Do It?
Welcome to the November 2016 edition of the WEB ROI video tip series. This month’s video looks at the right way to get your pay-per-click (PPC) campaign off the ground without costly or time-wasting headaches. Video highlights PPC ads are a great way to give your business instant visibility on Google & other search engines … Continue reading Build an Affordable & Effective PPC Campaign (Video)
You’ve decided to use paid advertising (sometimes known as PPC or pay-per-click advertising) to promote your website. Great idea! Before you spend a single dollar, you need to answer some important questions about what you want to get out of your program. Once you have those answers, then you can have WEB ROI build a … Continue reading How to Start a Pay-Per-Click Program. What Should You Consider Now to Avoid Headaches Later? (Infographic)