If You Aren’t Doing Local SEO Like This, You’re Missing a Huge Opportunity

Every local business can grow and make more money with local search engine optimization. Local SEO is a super targeted digital marketing strategy focused on connecting your business with consumers in your immediate area. John Johnson (and Steve Stephenson, and Jennifer Jenson, and other reduplicant names – oh yes, that’s a word) will almost always … Continue reading If You Aren’t Doing Local SEO Like This, You’re Missing a Huge Opportunity

On Page, Off Page? Am I Even on the Right Page with SEO?

The hidden and not-so-hidden SEO tactics to get your business front and centre with Google. All the little pieces of search engine optimization (SEO) fall under one of the following categories: On page. Off page. If you want your business to rank higher in search results, which means more site visitors, more service inquiries and, … Continue reading On Page, Off Page? Am I Even on the Right Page with SEO?

(Infographic) SEO Ain’t No One Trick Pony

Search Engine Optimization for Your Business is Almost Easy Search engine optimization is a complex, multi-faceted approach to getting your website noticed by the customers you need. In this month’s infographic we’ll show you SEO works, and how to put it to work for your business.  

Money-Making Monday: The Major SEO Blunders Most SMEs Keep Making

 …and how your business can easily break the mould. Let’s get this out of the way straight off. Search Engine Optimization (SEO) isn’t just about keywords. Keywords matter. A lot. But in the same way fresh noodles matter in a lasagne or chilli powder in a pot of chilli. Without keyword research and targeted, intentional … Continue reading Money-Making Monday: The Major SEO Blunders Most SMEs Keep Making

Money-Making Monday: See How Poor Social Media Can Hurt Your SEO Too (and What to Do About It)

Social media marketing and search engine optimization (SEO) have a lot in common: High-quality content rules: The best social posts are the ones that get clicked, shared and commented on. The most relevant, useful websites are the ones that enjoy high SEO rankings. They both take time: Building a strong social media presence and having … Continue reading Money-Making Monday: See How Poor Social Media Can Hurt Your SEO Too (and What to Do About It)

What Makes a Good Social Post for Your Business? (Infographic)

You’ve written what you think is a great social media post about your business website. It’s different and unique compared to the last one. So why aren’t people clicking or engaging with it? Although people may be visiting your company’s Facebook or Twitter page, chances are they don’t want to read only things about it. … Continue reading What Makes a Good Social Post for Your Business? (Infographic)

Money-Making Monday: Are YOU Getting the Most from Your Social Posts?

Here’s a question: Why do your competitors enjoy a large and active social media following? And why do you struggle to attract followers and engagement? After all, you’re: Posting about your contractor business as much as possible (the more, the better) Letting people know about specials or deals whenever you have them Adding relevant pictures … Continue reading Money-Making Monday: Are YOU Getting the Most from Your Social Posts?

Your Business Not on Social Media? Here’s What It’s Missing. (Infographic)

In 2017, it seems that everyone (and everything) has a social media account: People Cats, dogs, lizards and other animals Organizations Schools Notice what’s not on that list? Right: Your business. Many contractors, niche retailers or B2B companies don’t think they need to be on social media. Or worse, they’re combining their business and personal … Continue reading Your Business Not on Social Media? Here’s What It’s Missing. (Infographic)

Money-Making Monday: Not Using Social Media? That’s Bad. And This Mistake Is Even Worse.

Welcome to the first WEB ROI Money-Making Monday blog of 2017. (Speaking of which, we hope you had a very safe and enjoyable New Year’s celebration). If you’re new to Money-Making Monday, here’s how it works: On the first Monday of each month, we publish a blog focusing on a particular topic designed to help … Continue reading Money-Making Monday: Not Using Social Media? That’s Bad. And This Mistake Is Even Worse.

Budgeting for Your 2017 Pay-Per-Click Campaigns (Infographic)

‘Tis the season for budgeting. And if you’re a contractor, retail or B2B company, you’re probably hard at work planning for 2017 business expenses. As you’re filling out your Excel sheet, don’t forget to include a section for your pay-per-click (PPC) campaigns. After all, PPC is the best way to quickly reach your target audience … Continue reading Budgeting for Your 2017 Pay-Per-Click Campaigns (Infographic)