7 Google Ads Budget Considerations to Help You Plan Your PPC Campaign
Pay-per-click (PPC) advertising is an indispensable tool when it comes to driving traffic to your website. Not only do you have the freedom to control all budgetary aspects, but you also get to customize your campaigns for specific target audiences, times of the year and much more. If you’re hoping to reap the benefits […]
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Google Business Profile (Podcast)
Caleb S Hello everyone, and welcome back, listeners. Thank you, guys, for joining us again for another one of our podcasts. Denise and I are going to be talking about your Google Business Profile, or what used to be called your Google My Business, and we're going to kind of get into some of these— […]
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The ROI (Return On Investment) Pyramid (Podcast): What Is It & Why Does It Matter
We have many ways to learn about the ROI pyramid, through the podcast, our transcription of the podcast, and lastly our blog. Podcast Transcription Caleb S Hi there listeners. This is Caleb here. I've also got Denise joining me today, and if you guys have listened to any of our previous audiobooks — which we […]
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3 WordPress Speed Optimization Plugins That Will Help You Optimize for Core Web Vitals
If you're using WordPress for your website, you know it's essential to your business's online presence and digital marketing strategy. You also understand that, while you may want to create the best, most highly functioning WordPress site possible, it can get confusing with many decisions and options to choose from. Luckily, we're here to help! […]
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SEO Through Different Types of Media: The MUM Update
SEO (Search Engine Optimization) best practices are continuously evolving, and the introduction of last year's Google MUM algorithm has brought some significant changes to the game. Here's everything you need to know about the update and how to develop an SEO strategy that will benefit your business. The Google MUM Update MUM is short for […]
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All You Need to Know About Web Accessibility Standards
We know that creating an accessible website for your business benefits your ability to interact with a diverse client base while improving your website’s Search Engine Optimization (SEO) marketing efforts. But how exactly can you make sure that you’ve considered all factors of accessibility, eliminating unnecessary roadblocks so that you can cruise forward on the road to success? This brief guide will tell you all you need to know about […]
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Home Improvement Funnel Tactics to Target Customers in Each Stage
Funnel-building marketing involves considering the path your prospective clients will take as they progress through the various stages of their journey to becoming a customer of your home improvement business. Optimizing your funnel tactics and leading your customers through thoughtfully designed funnel stages will help get your marketing strategy on the path to success and direct more traffic to your business! You can think of funnel marketing as if your business provides a map to your prospective clients, with a sale as […]
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