How to Get More Action on Your Online Promotions
If you’re looking to grow your business and reward current customers, you have to be engaging in online promotions. This marketing tactic gets the attention of potential clients while making your existing ones feel appreciated. You probably already know that business promos are important, but you might not understand why establishing an online presence will […]
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5 Things You Absolutely, Positively, Cannot Forget On Your Website (Infographic)
Building a website for your business is exciting. You want to make sure everything is perfect and accurate. And, of course, you want to make sure you include things like: Your logo High-quality pictures of your products or services in action A simple, easy-to-understand navigation menu Links to other pages on your site While those […]
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3 WordPress Speed Optimization Plugins That Will Boost Your Core Web Vitals
The speed of a website is often a determining factor in whether or not a user will continue navigating or click out of a site. By ensuring you have snappy loading speeds, you can retain more site visitors and potentially capture more leads. Let's look at the three best WordPress speed optimization plugins for your […]
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How to Improve SEO Rankings For Your Landscaping Business
Google search results are often location-based, meaning that when potential clients search for your landscaping services, they’ll likely be presented with nearby businesses first. So, to improve SEO rankings for your landscaping business, you need to target your location and where you operate through keywords. This is great for generating leads in your area, but […]
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4 FAQs on Content Marketing and SEO: How Are They Related?
Content marketing and SEO (search engine optimization) are two foundational pillars of an effective digital marketing strategy. They are distinct yet related practices, and understanding the basics of each concept is crucial to building your business's online presence and attracting quality leads. In this article, we'll discuss: What is content marketing? What is SEO? […]
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4 Retail Web Design Mistakes to Avoid for Your E-Commerce Business
If your business is not online, it will be left in the dust. For retailers, this means that if you’re not complementing your brick-and-mortar stores with an effective e-commerce platform that incorporates intentional web design, you’re putting yourself at a disadvantage and allowing the competition to pull ahead. Here are four retail web design mistakes […]
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Don’t Lose Potential Customers: Optimize Your Google Business Profile
Your Google Business Profile (GBP), sometimes called your Google business listing, is the section that shows up on the side of a Google search results page when you search for a business or business type. Here you will see the name of the business, the location, phone number, and buttons to leave a review and […]
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The Importance of an SSL Certificate For Your Company Website
For businesses in any industry, the company website is a lifeline for prospective customers and clients to find you, get to know more about you, and possibly buy your products and services. And in the modern digital world, safety and security are at the forefront of most people’s minds, especially when it comes to giving […]
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What is Influencer Marketing & How It Can Benefit Your Business?
As traditional marketing platforms continue to be superseded by social marketing strategies, any business owner (however experienced) needs to understand what influencer marketing is and the social media platforms that host these strategies. Here's everything you need to know about the world of influencer marketing as you consider adding it to your marketing toolbelt. What […]
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