Three Effective Google Ad Strategies for Your B2B Marketing

Updated on: 18-02-2022 by WEB-ROI

PPC campaigns for B2B marketing are rich in potential value, though only when executed properly. B2B targeting involves a bit more nuance than B2C, so ensuring that you’re employing the […]

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PPC FAQs: 5 Common PPC Questions Answered

Updated on: 11-11-2021 by WEB-ROI

No matter the industry and your business’s direction, digital marketing is a key component to your company’s success. Whether you’re a home improvement company based in Mississauga, a retailer out of Burlington, or a landscaping company with operations that span across Canada, there’s one thing you can be sure of: strategic pay-per-click advertising can propel your business into the next league.   As important as PPC ads can be, that doesn’t mean that they’re simple to navigate. Here are five of the most common PPC advertising […]

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How Should PPC and SEO Work Together to Gain Visibility?

Updated on: 10-11-2021 by WEB-ROI

A successful website is like a well-oiled race car; it requires various moving parts working together in unison to function smoothly and achieve desired results. Pay-per-click (PPC) advertisements and search engine optimization (SEO) are two crucial elements.   Both PPC […]

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How to Determine Your Google Ads Budget

Updated on: 10-11-2021 by WEB-ROI

Google Ads are crucial to any successful digital marketing campaign, but how do you determine your budget? It’s a problem faced by businesses who are both new and experienced with PPC marketing, as the process can feel overwhelming, confusing, and time-consuming.  Budgets vary from […]

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Seasonality Adjustments to Make to Your Google Ads Campaign

Updated on: 10-11-2021 by WEB-ROI

As seasons change in Ontario, Canada, so too do sales trends. The seasons affect industries differently, with many experiencing a spike in sales around the holiday season, while others like […]

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Choosing the Right Paid Ads to Drive Your Business Forward

Updated on: 16-11-2021 by WEB-ROI

Paid advertisements allow businesses the chance to expand their reach beyond their organic audience and target users across a variety of digital platforms. This acts to get a business’ messages and campaigns in front […]

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Pay-Per-Click Advertising – All you Need to Know

Updated on: 09-11-2021 by WEB-ROI

For many business owners and professionals, some marketing tactics are more accessible than others. One area of online marketing that can be very confusing is pay per click. What exactly is it? A […]

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Google Local Services Ads: What Are They and How Can They Help Your Local Business?

Updated on: 09-11-2021 by WEB-ROI

What are Google Local Services Ads? How can they benefit your business? This exciting way of advertising offers a wide variety of benefits, but unfortunately, many businesses don’t know about it or don’t know how to take […]

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Jason’s Tips: What You Need to Know About Paid Ads

Updated on: 09-11-2021 by WEB-ROI

When does it make sense to invest in Google paid search ads vs. investing in display advertising? Our philosophy is that when there is a volume of people who have […]

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Geofencing – Google Local Campaign (Here is how it works)

Updated on: 07-01-2022 by WEB-ROI

Consumers are being targeted frequently by marketing organizations/individuals giving them just enough information to feel like they are missing out on something great. One way that marketers achieve this is by […]

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