How Digital Marketers are Using AI to Increase Efficiency and Boost Conversions
Artificial Intelligence (AI) in marketing is transforming how businesses connect with audiences. Below, we bring you insights into how marketers are leveraging AI to create hyper-targeted campaigns, optimize their SEO, craft compelling content, and automate mundane, repetitive tasks. 1. Optimizing PPC Campaigns With the help of AI algorithms, marketers are segmenting audiences like never before. […]
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How AI is Transforming Digital Marketing: Your Questions Answered
If AI hasn't rocked your whole world this year, where have you been hiding? The grip artificial intelligence has on the digital space is growing stronger each day, and marketers certainly can't evade it. In this article, we dive deep into the effects of AI on digital marketing, answering your most pressing questions. How […]
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How to Calculate Your ROI From Your Digital Ads | Web ROI
Your marketing efforts act as a bridge between your business and your customers. It’s a way to inform potential buyers of how your products and services can help them while providing them with the tools to make the right decisions for their needs. The strength of that bridge solely depends on the foundation you build […]
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PPC FAQs: 5 Common PPC Questions Answered
No matter the industry and your business's direction, digital marketing is a key component to your company's success, and there's one thing you can be sure of: strategic pay-per-click advertising can propel your business into the next league. As important as PPC ads can be, that doesn't mean that they're simple to navigate. Here are five of the most common PPC questions and the answers you need to accelerate your business! 1. What's the difference between paid search and organic search? Unsurprisingly, the […]
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6 Ways to Decrease Your Cost Per Lead (CPL) & Avoid Major Fluctuations
Are you struggling to maintain consistent and low digital advertising costs? If you feel like you keep pouring money in, but aren’t getting anything out, then you might think about abandoning online ads altogether. Luckily, there are ways to lower your ad spend without giving up on this highly rewarding form of marketing. In this […]
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How to Get Remarkable Results from Remarketing
Remarketing helps keep hold of customers who visit your site but don't buy anything right away. Check out this infographic to understand how remarketing works to improve your bottom line 24/7. How to Earn More from Remarketing: Step 1: User Visits Your Store & Sees a Product They Like The customer journey begins with a […]
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Should You Use Pay-Per-Click Ads to Generate Leads? (Video + Q&A)
Once again, it’s time for another edition of the WEB ROI video tip series. Today’s video looks at the benefits of using pay-per-click (PPC) advertising to generate leads for your business. Video highlights PPC helps you get noticed ahead of your competitors on Google It’s a smart way to quickly reach a very specific target […]
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How Should PPC and SEO Work Together to Gain Visibility?
A successful website is like a well-oiled race car; it requires various moving parts working together in unison to function smoothly and achieve desired results. Pay-per-click (PPC) advertisements and search engine optimization (SEO) are two crucial elements. Both PPC and SEO are hugely influential to a company’s online success, so learning to navigate their ins and outs is an important step for any emerging or growing business. Buckle […]
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7 Google Ads Budget Considerations to Help You Plan Your PPC Campaign
Pay-per-click (PPC) advertising is an indispensable tool when it comes to driving traffic to your website. Not only do you have the freedom to control all budgetary aspects, but you also get to customize your campaigns for specific target audiences, times of the year and much more. If you’re hoping to reap the benefits […]
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