How AI is Transforming Digital Marketing: Your Questions Answered
If AI hasn't rocked your whole world this year, where have you been hiding? The grip artificial intelligence has on the digital space is growing stronger each day, and marketers certainly can't evade it. In this article, we dive deep into the effects of AI on digital marketing, answering your most pressing questions. How […]
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How do you improve domain authority?
Domain authority is a critical metric that determines the credibility of a website. It measures the overall strength of a domain name, including the quality and relevance of the content, backlink profile, user experience, and more. The higher the domain authority, the greater the chances of ranking higher in search engine results pages (SERPs). In […]
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How to Evaluate Your SEO/SEM Company: 10 Questions to Ask
Are you ready to outshine your competition and skyrocket your online visibility? Staying ahead of the game is essential, and utilizing the power of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) is the way to do it. These strategies will not only boost your online presence but also drive a flood of traffic […]
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The Ultimate Guide to Getting More Google Reviews
When someone is looking for your business on the web, they're bound to find your Google reviews in their searches. Since these reviews typically appear right below your business name, showing off with a high star rating is the kind of first impression you want to make. With a strong rating and many responses to […]
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How to Create Effective Call to Actions That Actually Work
A call to action (CTA) is a valuable tool in your digital marketing arsenal that can help you build your customer base, generate sales, and convert your web visitors into paying customers. A CTA acts as a road sign of sorts, directing your web traffic to complete the desired action. You can employ CTAs on […]
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What Is the Difference Between Traditional Digital Selling vs. Social Selling?
Both social selling and digital selling are methods of educating and interacting with potential buyers online in an attempt to sell your product. Social selling falls within the broader scope of digital selling. That being said, they are distinct strategies and not interchangeable. Let’s take a close look at the similarities and differences between digital […]
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Must-Listen Digital Marketing Podcasts
To market your company online in a way that yields results, you need to know what’s what when it comes to digital marketing strategy. Ingesting content focused on the ins and outs of digital marketing is a must, and what better way is there to do that than by listening to podcasts? We’re going to […]
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New Merger Announcement
We have an announcement to share! WEB ROI and Blue Ocean Interactive have merged together to create a powerhouse agency. The creative right-brain design talent of Blue Ocean, combined with the analytical left-brain marketing expertise of WEB ROI, creates a robust team spreading from coast to coast. WEB ROI has primarily focused on achieving results […]
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Promoting Your Podcast to Gain More Listeners
You've taken the plunge and started a podcast for your business – and that's fantastic! Podcasts are a valuable tool in a digital marketing strategy which help you reach a broader audience, establish yourself as an industry expert, and connect with your audience on a new level. Now that you've taken that first step, it's […]
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