How to Find Long-Tail Keywords for Your Niche: Keyword Research Guide
Long-tail keywords are longer, more specific keyword searches that your prospective customers use when they're closer to the point of purchase or when they're using voice search methods. Long-tail keywords tend to have low search volume, but they can be incredibly valuable when used strategically, and they are beneficial when it comes to niche marketing tactics.
How do you find the best keywords for your niche?
A landscaping company in Toronto will likely benefit from slightly different long-tail keywords than a landscaping company out of Vancouver due to their communities' differing climates. Read on to discover some of the best tactics to discover the long-tail keywords that will work for you so that you can get the most mileage out of your web content and avoid spinning your wheels without gaining traction for your business.
1. Examine Google Autocomplete Suggestions
Google's autocompleting suggestions are determined using algorithms that prioritize search volume and popularity, making them a fantastic reference for anybody looking to gain insight into successful long-tail keywords.
Start by entering a broad keyword related to your business and see what suggestions appear below the search bar. This rudimentary keyword research tactic is surprisingly effective, immediately providing you with common searches related to your industry and giving you a clear roadmap toward long-tail keyword success.
2. Focus on Questions
More and more frequently, users enter searches beginning with terms like "why" or "how" - especially those who use voice search. Think about the specific issues your target audience likely experiences, and tailor your long-tail keywords to those questions.
Organizing your niche marketing strategy in this way is tremendously helpful in funneling web traffic toward your company's website. Providing prospective consumers with the exact information they seek to solve their problems or answer their queries will undoubtedly generate more leads for your business and help you to sail past the competition.
3. Take a Look at Google's Related Searches
In the same way that Google autocomplete can help you to determine strong long-tail keywords, their related search suggestions also show you relevant searches that your consumers have been making, which can directly benefit your business.
Related searches appear at the bottom of Google's first page of organic search results. It provides you with a compact list of specific searches that you can use to inform your keyword strategy. These suggestions are often even more specialized than autocomplete suggestions because they also take your location into account.
4. Consult Your Analytics
Perusing through your keyword referrers is a fantastic route to take if you're looking to determine the most successful long-tail keywords for your business. Go to your analytics and locate your organic keyword referrals to gain a list of keywords and searches that successfully drive traffic toward your website.
Use this information to influence your website content and the tags you use. For instance, if you notice that a specific search phrase or question is leading many visitors to your site, but you don't have a page on your website with that particular title, consider creating one. You'll be impressed by the results!
You can also search for patterns within your analytics to gain more insight into your consumers and what they're looking for. Again, focusing on question modifiers – what, when, how, etc. - is a great place to start.
5. Work with an SEO Expert
The team at WEB ROI are skilled and experienced digital marketers with a wealth of knowledge regarding long-tail keyword strategy. Contact us today for more information or to discuss how we can help you leave your competition in the dust!