According to Moz.com, Google changes its search engine optimization algorithm 500-600 times/year According to Link-Assistant.com, Google has rolled out 9 “major” updates which have targeted things such as: Duplicate content (Panda) Paid links (Penguin) Keyword stuffing (Hummingbird) Mobile user experience (“Mobilegeddon”) (Holy cow, that’s a lot of changes). As the marketing point person for your … Continue reading SEO Basics You May Have Forgotten About
Each month, you spend the same on search engine optimization. And each month, you (more or less) see the same results. But lately, your SEO program isn’t growing as it once did: Big traffic numbers have taken a hit Conversions are down You’ve dropped a few spots in the Google search results Now, that doesn’t … Continue reading 5 Signs You’re Ready to Boost Your SEO Budget
Every local business can grow and make more money with local search engine optimization. Local SEO is a super targeted digital marketing strategy focused on connecting your business with consumers in your immediate area. John Johnson (and Steve Stephenson, and Jennifer Jenson, and other reduplicant names – oh yes, that’s a word) will almost always … Continue reading If You Aren’t Doing Local SEO Like This, You’re Missing a Huge Opportunity
The hidden and not-so-hidden SEO tactics to get your business front and centre with Google. All the little pieces of search engine optimization (SEO) fall under one of the following categories: On page. Off page. If you want your business to rank higher in search results, which means more site visitors, more service inquiries and, … Continue reading On Page, Off Page? Am I Even on the Right Page with SEO?
Search Engine Optimization for Your Business is Almost Easy Search engine optimization is a complex, multi-faceted approach to getting your website noticed by the customers you need. In this month’s infographic we’ll show you SEO works, and how to put it to work for your business.
…and how your business can easily break the mould. Let’s get this out of the way straight off. Search Engine Optimization (SEO) isn’t just about keywords. Keywords matter. A lot. But in the same way fresh noodles matter in a lasagne or chilli powder in a pot of chilli. Without keyword research and targeted, intentional … Continue reading Money-Making Monday: The Major SEO Blunders Most SMEs Keep Making
A quick Google search for “contractors in Milton” yields around 566,000 results. (Obviously there aren’t that many contractors in Milton.) But it does illustrate just how competitive the industry is in a particular region. And since most people head to the web when looking for a product or service, it’s equally important to make sure … Continue reading SEO Tips for Local Contractors in Milton
Last year, Google made a big change to its algorithm in order to give mobile-friendly websites better search engine results versus those which aren’t. They launched a mobile-friendly test to see if your website would be impacted by the change. Recently, Google made another change to its interface without fanfare. They just went and did … Continue reading Google Made a Big Change & You Didn’t Even Notice
The final entry in a 3-part series of blogs highlighting factors that impact SEO & conversions. In this installment, we look at setting up and tracking conversions.
Part 2 in a 3-part series leading up to the FREE “Three Factors Which Can Impact SEO & Conversions” webinar. Today we view Data-Driven Marketing Decisions.