Complete Video Marketing Guide: Types, Strategies, Tips & Tools
Attaining a successful digital marketing strategy can be daunting, but there's no shame in keeping things simple. A few basic principles to a solid digital marketing strategy can help you build your brand online, create buzz, reach prospective clients, and generate strong leads. Showcasing a diverse range of content is one of these basic principles. Virtual content for your business can come in all sorts of formats: your web pages, […]
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Retail Digital Marketing Checklist for Your Multi-Location Store
Consumers are becoming increasingly internet-dependent in their shopping habits, whether that entails online purchasing, researching products, or finding businesses that suit their needs. As online consumerism expands and becomes more complex, so too does digital marketing. Knowing this, how can your retail business stay on top of digital marketing trends and remain ahead of the competition? We’ve […]
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4 Reasons Small Businesses Need to Hire a Digital Marketing Agency
It can be challenging in Ontario for a small business to get off the starting line and onto the path to success. Savvy small business owners seek to cut costs wherever possible, marketing included. While we understand the desire to keep costs low and minimize unnecessary spending, having an effective digital marketing strategy is more critical now than ever. Certain things are best left to professionals, and […]
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The Beginner's Guide to Google Analytics
Google Analytics is a valuable tool for any business owner in Canada with an online presence – that is, any business owner looking to succeed in the modern business world. Whether your business focuses on home services like landscaping, HVAC, renovations, retail, or even business-to-business and manufacturing, Google analytics helps give you more information about […]
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Digital Marketing Tips for Cannabis Companies
Digital marketing is an important yet nuanced part of any business. In the cannabis industry, however, there are even more restrictions and guidelines that must be adhered to, making marketing in Ontario a little more complex. That’s why we’ve compiled a series of tips to help you to accelerate your cannabis business in Canada […]
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5 Must-Have Call to Action Examples for Your B2B Website
A call to action, or CTA, is the part of your advertising and marketing campaign that tells your target audience what they should be doing once they arrive at your landing page. An effective CTA for a B2B website differs from a B2C company, which makes sense – B2B and B2C businesses communicate differently because their target audiences are different. Rev your engines […]
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How to Start a Career in Digital Marketing
With the virtual world continuing to gain importance and surpass more traditional marketing techniques on a company’s road to success, digital marketing is a booming field for anyone looking to begin a new career. From fully virtual companies to brick-and-mortar stores alike, the business world is changing, and without a strong digital marketing campaign, companies tend to fall short. […]
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The History of Marketing: From Rags to Riches
Marketing is everywhere today. It completely inundates our daily lives. To fully understand what marketing is today, its importance and why commerce relies so heavily on it, we must back up and look at where it came from. It may sound boring, but we learn some of our most valuable lessons from our history. Let’s […]
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Our Favourite Team Building Exercises | WEB ROI
WEB ROI's Favourite Team Building Exercises When you think about team-building exercises you may think about the typical games you play while at a conference. They are more like ice breakers than team building activities. In today’s day and age, you don’t have to play the old spaghetti and marshmallow game, you can be more creative and […]
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