The Complete Guide to Setting Up Google Analytics Goals

Updated on: 25-03-2022 by WEB-ROI

We’ve discussed the basics of Google Analytics and important metrics to track for B2B websites. Now let’s look a bit further down the road and discuss goals in Google Analytics.  […]

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Employer Guide: Ways to Market Your Business Online

Updated on: 23-03-2022 by WEB-ROI

If you want to cross the finish line first, you’re going to need to assemble the right crew. You have to effectively market your business online and promote your brand […]

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All You Need to Know About Web Accessibility Standards

Updated on: 13-12-2021 by WEB-ROI

We know that creating an accessible website for your business benefits your ability to interact with a diverse client base while improving your website’s Search Engine Optimization (SEO) marketing efforts. But how exactly can you make sure that you’ve considered all factors of […]

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Complete Video Marketing Guide: Types, Strategies, Tips & Tools

Posted on: 31-01-2022 by WEB-ROI

Attaining a successful digital marketing strategy can be daunting, but there’s no shame in keeping things simple. A few basic principles to a solid digital marketing strategy can help you build your brand online, create buzz, reach prospective clients, […]

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Retail Digital Marketing Checklist for Your Multi-Location Store

Updated on: 05-01-2022 by WEB-ROI

Consumers are becoming increasingly internet-dependent with their shopping habits, whether that entails online purchasing, researching products, or finding businesses that suit their needs. As online consumerism expands and becomes more complex, so too does digital marketing. Knowing […]

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Digital Branding vs. Digital Marketing: Differences & Similarities

Updated on: 10-11-2021 by WEB-ROI

With the vastness of today’s business world and the abundance of options to choose from, navigating your company’s branding and marketing can feel like driving through a thick fog. It can be challenging to […]

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4 Reasons Small Businesses Need to Hire a Digital Marketing Agency

Updated on: 21-12-2021 by WEB-ROI

It can be challenging in Ontario for a small business to get off the starting line and onto the path to success. Savvy small business owners seek to cut costs wherever possible, marketing included. While we […]

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The Beginner’s Guide to Google Analytics

Updated on: 08-12-2021 by WEB-ROI

Google Analytics is a valuable tool for any business owner in Canada with an online presence – that is, any business owner looking to succeed in the modern business world. […]

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Digital Marketing Tips for Cannabis Companies

Updated on: 10-11-2021 by WEB-ROI

Digital marketing is an important yet nuanced part of any business. In the cannabis industry, however, there are even more restrictions and guidelines that must be adhered to, making marketing […]

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4 Digital Marketing Tips When Starting Your Business

Updated on: 10-11-2021 by WEB-ROI

Starting a business in Ontario (or anywhere, for that matter) comes with its challenges, and it can be difficult to establish a client base and build brand recognition. That’s where digital marketing comes in! Rev your […]

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