Jason’s Tips: Targeting the Right Prospects

Updated on: 09-11-2021 by WEB-ROI

Have you ever taken the time to identify your target personas? Most businesses have between 1-3 target personas. It’s like if you could identify the perfect prospect and give him […]

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Jason’s Tips: Googlebot

Updated on: 09-11-2021 by WEB-ROI

Unlike (some) humans, robots are programmed to follow specific instructions. Google is a robot. Its basic function is to crawl through web content and make a copy of everything it […]

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Jason’s Tips: Are You Spread Too Thin?

Updated on: 09-11-2021 by WEB-ROI

Do you ever wonder where you should focus your attention online so you can get the best results? Or do you think you should just be everywhere, because you never […]

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Jason’s Tips: Staying Top-Of-Mind

Updated on: 19-11-2021 by WEB-ROI

When someone comes to your website and fills in a form, do you call them right away? I imagine so. But I bet you don’t always get in touch with […]

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Jason’s Tips: Your Name Here… On Google

Updated on: 19-11-2021 by WEB-ROI

This may seem obvious, but if you go to Google and type in your name, do you come up first? What about on the map (Google My Business)? What if […]

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Jason’s Tips: Is Your Website Helping People Understand Your Company?

Updated on: 09-11-2021 by WEB-ROI

When you are first introduced to a new prospective customer, what do you do? Is there a first meeting? What do you call that meeting? What do they get out […]

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Jason’s Tips: Why Is Securing My Website So Important?

Updated on: 19-11-2021 by WEB-ROI

In July, 2018 Google’s Chrome browser began marking non-HTTPS sites as “not secure”. Why is that a problem? Well, for one, it will affect how your website ranks on Google. And also it will influence how […]

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Jason’s Tips: Are You Engaging Visitors Who Aren’t Ready To Buy Now?

Updated on: 19-11-2021 by WEB-ROI

Last week we talked about the importance of using a Call to Action (CTA) to get visitors to engage with you. But what can you do to engage people who […]

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Jason’s Tips: Do You Know Which Calls to Action Work Best?

Updated on: 09-11-2021 by WEB-ROI

What do you want your prospective customers to do, in order to start your sales process with them? The most powerful and most underused tool on your website should be […]

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Jason’s Tips: Should You Focus on Search or Display Ads?

Updated on: 09-11-2021 by WEB-ROI

When does it make sense to invest in Google paid search ads vs. investing in display advertising? Our philosophy is that when there is a volume of people who have […]

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