Don't Waste Time Attracting The Wrong People: The Importance of a Target Buyer Persona
There are many terms within marketing and communications that symbolize best practices. However, these terms can seem daunting and very technical, especially for business owners that wear many hats in their business. Target Buyer Personas Explained The purpose of a target buyer persona is to create clarity for your business, product, and marketing campaigns so that you […]
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Jason's Tips: How Important Are Landing Pages?
Where does the majority of your website traffic enter your website? In other words, what are your most popular landing pages? If it's your HOME page, it needs to change ASAP, because it's probably harming your results. Let me explain further. Your homepage is a visual display of your company's products or services, this is […]
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Jason's Tips: The Holy Grail of Website ROI
Here we are 10 weeks into this lockdown, and today some businesses in Ontario are finally starting to open. Now is the time to start amping up your online marketing again and start the recovery process for your business. For many marketers, when they think of online marketing, the thing that comes to mind is […]
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The History of Digital Marketing
The world of digital marketing is the bulk of marketing practices today. If you missed our blog on the history of marketing (pre-digital), check it out here. Since the move to the web 1.0, the world of marketing has changed drastically. From Search Engine Optimization (SEO) marketing, to content marketing and social media marketing, the […]
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COVID-19 Community Resources and Updates: Milton and Halton Region
The word “pandemic” carries some serious implications. 3 months ago, as we were celebrating the holidays with our family and friends, we had no idea we would be ‘social distancing’ in March. These are strange times we live in, and different people have different responses. You may feel scared, stressed out, exhausted, stretched thin, confused, or if […]
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Jason's Tips: Is Your Website Secure?
In July 2018 Google''s Chrome browser began marking non-HTTPS sites as "not secure". Why is that a problem? Well, for one, it will affect how your website ranks on Google. It will also influence how visitors perceive your business. Who wants to do business with a company that is not secure? If you haven't taken […]
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Jason's Tips: Is Your Website Secure?
In July 2018 Google''s Chrome browser began marking non-HTTPS sites as "not secure". Why is that a problem? Well, for one, it will affect how your website ranks on Google. It will also influence how visitors perceive your business. Who wants to do business with a company that is not secure? If you haven't taken […]
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Jason's Tips: Make Changes to See Changes
Have you visited or even looked at your website within the past week, month, or year? If not, the chances are nor have many of your potential customers, nor Google! Things that are forgotten and ignored, are forgotten and ignored. What I mean by that is that if you don't pay attention and update your […]
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Jason's Tips: Your Name Here... On Google
This may seem obvious, but if you go to Google and type in your name, do you come up first? What about on the map (Google My Business)? What if someone actually searched you by name, not your company, you? Being found by your company name is not really hard, although I've seen plenty of businesses who don't show […]
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