Digital Branding vs Digital Marketing: Differences & Similarities
With the vastness of today’s business world and the abundance of options to choose from, navigating your company’s branding and marketing can feel like driving through a thick fog. It can be challenging to determine which choices are the right ones for your particular business, and many business owners find themselves feeling overwhelmed at the prospect. That’s why we’re outlining the exact differences between […]
READ MORE
The Importance of Digital Marketing for Home Builders: How Does Your Digital House Look?
As a home builder, your focus is on making custom homes that fit your customer's needs. Your focus may not exactly be on marketing, although you know this is an important part of your business. Digital marketing for home builders isn't all too different than any other business, but it's important to consider your target audience […]
READ MORE
4 Digital Marketing Tips When Starting Your Business
Starting a business in Ontario (or anywhere, for that matter) comes with its challenges, and it can be difficult to establish a client base and build brand recognition. That's where digital marketing comes in! Rev your engines and get ready to break into the world of digital marketing! Digital Marketing Tips When Starting a New Business Digital marketing is a vast […]
READ MORE
The Ultimate Guide to Getting More Google Reviews
When someone is looking for your business on the web, they're bound to find your Google reviews in their searches. Since these reviews typically appear right below your business name, showing off with a high star rating is the kind of first impression you want to make. With a strong rating and many responses to […]
READ MORE
How to Create Effective Call to Actions That Actually Work
A call to action (CTA) is a valuable tool in your digital marketing arsenal that can help you build your customer base, generate sales, and convert your web visitors into paying customers. A CTA acts as a road sign of sorts, directing your web traffic to complete the desired action. You can employ CTAs on […]
READ MORE
What Is the Difference Between Traditional Digital Selling vs. Social Selling?
Both social selling and digital selling are methods of educating and interacting with potential buyers online in an attempt to sell your product. Social selling falls within the broader scope of digital selling. That being said, they are distinct strategies and not interchangeable. Let’s take a close look at the similarities and differences between digital […]
READ MORE
5 Must-Listen-To Digital Marketing Podcasts According to Our Team
To market your company online in a way that yields results, you need to know what’s what when it comes to digital marketing strategy. Ingesting content focused on the ins and outs of digital marketing is a must, and what better way is there to do that than by listening to digital marketing podcasts? Here, […]
READ MORE
New Merger Announcement
We have an announcement to share! WEB ROI and Blue Ocean Interactive have merged together to create a powerhouse agency. The creative right-brain design talent of Blue Ocean, combined with the analytical left-brain marketing expertise of WEB ROI, creates a robust team spreading from coast to coast. WEB ROI has primarily focused on achieving results […]
READ MORE
Promoting Your Podcast to Gain More Listeners: Our Top Strategies
You've taken the plunge and started a podcast for your business – and that's fantastic! Podcasts are a valuable tool in a digital marketing strategy which help you reach a broader audience, establish yourself as an industry expert, and connect with your audience on a new level. But, are you promoting your podcast? Now that […]
READ MORE