Updated on: 17-06-2022 by WEB-ROI
Whether you’re new to SEO or looking to fine-tune your strategy, it’s important you understand how search engines find content and what best practices you should use to maximize your rankings.
Below, we answer 10 of the most common questions about SEO.
Table of Contents:
SEO stands for “search engine optimization“, which is the process of improving your webpage’s visibility within search results. Essentially, SEO is the act of targeting search engines, like Google and Bing, so that your website shows up first when users search terms related to the content on your pages.
When a user enters a query into a search engine, the search engine applies computational algorithms to determine which results are most relevant. By optimizing your web content to meet the algorithms’ criteria for high-ranking results, you increase your chances of coming up on the first page, and therefore, the likelihood of users clicking your link.
As with anything worth pursuing, it takes time to reap the benefits of an effective SEO strategy. Generally, the time it takes to see results depends on a few factors, such as:
Typically, you can expect to see results within 6-12 months of implementing your SEO strategy. However, keep in mind that ranking high with Google will not happen without effort. You must work on your strategy consistently, making tweaks when needed to continue improving your rankings.
The good news is that all this effort will pay off once you start ranking high in search results.
On-page SEO (also known as on-site SEO) is a component of SEO strategy that focuses on optimizing aspects of a webpage, including:
In contrast, there is also off-page SEO, which centres around aspects found outside of your website including influencer marketing, citation building and your social media presence.
Together, both on-page and off-page SEO work in synergy to improve your brand’s visibility and help you find success in the long run.
SEO content is useful, compelling, and high-quality content that targets specific keywords and provides helpful answers to commonly searched questions or problems. By posting valuable SEO content, you’ll help boost your brand’s authority all while improving your site’s search engine rankings.
To rank high with your SEO content, make sure you are writing content that is relevant to your target keywords. It is also extremely important that you remember to write for people and never just the algorithm. This includes writing naturally while implementing keywords that fit the context.
There are several types of content that can be used to target search engines. Here, we list a few of the most common examples:
Copied Content vs. Duplicate Content
Copied content is any content that has been copied from another domain.
On the other hand, duplicate content is content that originates from your domain but is found on multiple pages of your website.
Unlike with copied content, you won’t be penalized for duplicating content on your site. However, duplicate content may impact your SEO strategy since you are not taking advantage of the SEO opportunities provided by each unique page. To add, duplicate content is filtered through Google, so it’s not guaranteed that your content will be seen.
Metadata is data that provides information about other data on your site but not the content itself. In SEO, a type of metadata element called meta tags tells search engines key information about your site and its pages. Overall, meta tags can have an enormous impact on your search engine ranking and your click-through rate, so it is important you don’t overlook them.
When you use each tag effectively, you improve user experience and make Google’s job easier at the same time. The following are the different tags you should use on your website:
Again, it’s not just written content that needs to target search engines. Images can also be optimized to improve your search result rankings. Below we outline some steps you can take to optimize images:
A featured snippet is an excerpt of text found near the top of Google’s search results. These snippets provide users with a short summary of the page or a quick answer to their question. Google’s search algorithm chooses to highlight content that contains the most relevant information related to a user’s search.
Since it’s shown in the coveted “position 0” on Google, it’s easy to see why getting a featured snippet can have a massive impact on your site’s visibility.
SEO is a complicated field that takes years to learn. Luckily though, you don’t have to be an expert in it to reap the rewards of SEO. Below, we list some of the best SEO software tools available to help you rank higher in search results.
1. Screaming Frog SEO Spider
Screaming Frog SEO Spider is a desktop-based SEO tool that acts as a web crawler to help you improve on-page SEO. This tool helps you detect broken links, analyze metadata, discover duplicate content, and more.
2. Semrush Keyword Magic Tool
This simple keyword research tool is popular for a reason. Semrush provides users with the relevant and up-to-date keywords needed to have an effective SEO campaign.
3. Google PageSpeed Insights
PageSpeed Insights is a fantastic way to stay on top of your SEO. This tool helps you locate issues with your website so you can continue to optimize your content.
Want to learn more about SEO? At WEB ROI, we can help you get the most out of your SEO investments. Get in touch today!
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