Top 10 SEO Questions & Answers

Updated on: 15-01-2022 by WEB-ROI

Someone searching on their phone

Table of Contents:

  1. What is SEO?
  2. How Long Does it Take for SEO to Show Results?
  3. What is On-page SEO?
  4. What is SEO content?
  5. What Are Types of SEO Content?
  6. What is Duplicate Content in SEO?
  7. What is Metadata in SEO?
  8. How To Optimize Images For SEO?
  9. What is a Google Featured Snippet?
  10. What Are The Top SEO Tools to Use?

1. What is SEO?

SEO stands for “Search engine optimization”. It depends on strategy and keywords to help web pages rank higher on search engines, such as Google & Bing. When a user seeking results enters a query into a search engine, the search engine applies mathematical algorithms to determine which results are the most relevant according to the search query.

Search engine optimization is the practice of manipulating your web content so that it is most likely to meet the algorithms criteria and appear as a result when users search for relevant information, products, or services.

2. How Long Does it Take for SEO to Show Results?

Search engine optimization strategies should typically yield results within 6-12 months. However, that timeline is entirely dependent on a few factors:

  1. The resources you are willing to allocate.
  2. How much competition you are up against.
  3. Which keywords you are targeting.

All in all, the answer is “it depends.” Ranking at the top of Google’s search results does not happen by accident. It takes consistent effort and a fair bit of patience, but the good news is that if you are ranking high in the results, you can be sure that you have earned it!

3. What is On-page SEO?

On-site SEO is a pillar of SEO strategy that centers around optimizing the pages of a website. This includes factors such as:

  • Meta description
  • Title tags
  • Header tags
  • URL optimization
  • Alt tags
  • Page content

4. What Is SEO Content?

SEO content is useful, compelling, and high-quality content that targets specific keywords and provides useful answers. This creates thought leadership. It gives you authority and relevance to your content and also improves your ranking in Google for the keywords that you used.

SEO copywriting helps you target your customers and solve their specific problems through well-crafted content. It is extremely important to not forget that you are writing for people as well as the algorithm. Speak to the customer’s needs and wants, evoke emotion, and watch your ranking results rise.

A blogger working on her blog

5. What Are The Types of SEO Content?

  1. Products Pages: The heart and soul of any retail e-commerce site. A good product page can serve as both SEO content and a PPC landing page.
  2. Blog Posts: This is the easiest way to create a regular stream of effective SEO content. Blog posts are engaging and have a higher chance of link click-through than product pages.
  3. Articles: This includes news articles, interviews, or any type of featured piece or case study.
  4. Lists: Like an article but the title is framed in a captivating way such as “10 Ways to Lower Your Hydro Bill.” These types of titles are more clickable when found in search engines or on social media.
  5. Guides: This is a longer piece of content that explains in detail how to do something valuable. You can post a full guide on your website, or a summary, requiring visitors to fill out a form to read the full guide. This is a great way to lead to opt-ins for your email marketing.
  6. Videos: It can be easier to rank on the first page for a competitive keyword if you decide to create a video instead of an article. Videos are a great way to attract and reach an audience. You can create video tutorials, case studies, guides, and so on. There are a lot of opportunities to rank here.
  7. Infographics: This is a large format image that contains a lot of data on a single subject. You must optimize the whole page your infographic is on because most of the content is embedded.

6. What is Duplicate Content in SEO?

Copied Content Vs Duplicate Content

Copied content is any content that someone copied from another domain.

Whereas duplicate content is content on your site that is the original source of content, but you can have the same content on multiple pages without being penalized.

Although duplicate content is not hurtful to your SEO it is not the best option for your pages. To add, duplicate content is filtered through Google, it is not guaranteed that your content will be seen.

7. What is Metadata in SEO?

Metadata is an important component of creating a search-engine-optimized website. It can have an enormous impact on your search engine ranking and your click-through rate, so it is important not to rush through it. When you use each tag effectively, you improve user experience and make Google’s job easier at the same time. The following are the different tags you should use on your website:

  • Title Tags
  • Descriptions
  • ALT Tags

8. How To Optimize Images For SEO?

  1. Optimize your images to achieve faster load time. A web image should be 72 dpi for the screen and not 300 dpi which is for print.
  2. Incorporate the proper keywords into your ALT tag as search engines cannot read images but do look at the alt tags. Make sure not to over do it and keep it natural.
  3. Place your images inside a folder named “images” or something similar so the final URL of the image looks something like this: /images/image.jpg

9. What is a Google Featured Snippet?

A featured snippet is a box of information that appears below the ads but above the first-place search result. Google’s algorithm has chosen to highlight this site’s content, often because that content gives the answer that the user is looking for. Just as there are benefits of getting the number one rank on Google, there are benefits to having your content in a featured snippet.

Featured snippet for WEB ROI

10. What Are The Top SEO Tools to Use?

1. Screaming Frog SEO Spider

Screaming Frog SEO Spider is an SEO tool that acts as a website crawler to help you improve onsite SEO by extracting data and auditing for common SEO issues.

It is a desktop-based tool that helps you detect broken links, analyze metadata, discover duplicate content, and more, making it a powerful tool for large and small websites.

2. SEMrush Keyword Magic Tool

SEMrush Keyword Magic Tool is a simple keyword research tool that provides you with all of the keywords you need to optimize your SEO campaign. Keywords help your web pages rank in search results, so having a list of relevant keywords is an invaluable roadmap to steer you toward success.

3. Google PageSpeed Insights

The Google PageSpeed Insights tool can help you understand your website’s PageSpeed score and show you how to improve it by addressing the highlighted issues. Whether it’s image load time, server issues, or any other problem that may arise, this tool will locate the issue and help you to get your website back on track.

PageSpeed Insights is a fantastic way to stay on top of things and make sure that you are informed while you drive your business forward.

Want to learn more about SEO and how WEB ROI can help you achieve the SEO results you desire? Contact us today!

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