Updated on: 15-01-2022 by WEB-ROI
Table of Contents:
SEO stands for “Search engine optimization”. It depends on strategy and keywords to help web pages rank higher on search engines, such as Google & Bing. When a user seeking results enters a query into a search engine, the search engine applies mathematical algorithms to determine which results are the most relevant according to the search query.
Search engine optimization is the practice of manipulating your web content so that it is most likely to meet the algorithms criteria and appear as a result when users search for relevant information, products, or services.
Search engine optimization strategies should typically yield results within 6-12 months. However, that timeline is entirely dependent on a few factors:
All in all, the answer is “it depends.” Ranking at the top of Google’s search results does not happen by accident. It takes consistent effort and a fair bit of patience, but the good news is that if you are ranking high in the results, you can be sure that you have earned it!
On-site SEO is a pillar of SEO strategy that centers around optimizing the pages of a website. This includes factors such as:
SEO content is useful, compelling, and high-quality content that targets specific keywords and provides useful answers. This creates thought leadership. It gives you authority and relevance to your content and also improves your ranking in Google for the keywords that you used.
SEO copywriting helps you target your customers and solve their specific problems through well-crafted content. It is extremely important to not forget that you are writing for people as well as the algorithm. Speak to the customer’s needs and wants, evoke emotion, and watch your ranking results rise.
Copied Content Vs Duplicate Content
Copied content is any content that someone copied from another domain.
Whereas duplicate content is content on your site that is the original source of content, but you can have the same content on multiple pages without being penalized.
Although duplicate content is not hurtful to your SEO it is not the best option for your pages. To add, duplicate content is filtered through Google, it is not guaranteed that your content will be seen.
Metadata is an important component of creating a search-engine-optimized website. It can have an enormous impact on your search engine ranking and your click-through rate, so it is important not to rush through it. When you use each tag effectively, you improve user experience and make Google’s job easier at the same time. The following are the different tags you should use on your website:
A featured snippet is a box of information that appears below the ads but above the first-place search result. Google’s algorithm has chosen to highlight this site’s content, often because that content gives the answer that the user is looking for. Just as there are benefits of getting the number one rank on Google, there are benefits to having your content in a featured snippet.
1. Screaming Frog SEO Spider
Screaming Frog SEO Spider is an SEO tool that acts as a website crawler to help you improve onsite SEO by extracting data and auditing for common SEO issues.
It is a desktop-based tool that helps you detect broken links, analyze metadata, discover duplicate content, and more, making it a powerful tool for large and small websites.
2. SEMrush Keyword Magic Tool
SEMrush Keyword Magic Tool is a simple keyword research tool that provides you with all of the keywords you need to optimize your SEO campaign. Keywords help your web pages rank in search results, so having a list of relevant keywords is an invaluable roadmap to steer you toward success.
3. Google PageSpeed Insights
The Google PageSpeed Insights tool can help you understand your website’s PageSpeed score and show you how to improve it by addressing the highlighted issues. Whether it’s image load time, server issues, or any other problem that may arise, this tool will locate the issue and help you to get your website back on track.
PageSpeed Insights is a fantastic way to stay on top of things and make sure that you are informed while you drive your business forward.
Want to learn more about SEO and how WEB ROI can help you achieve the SEO results you desire? Contact us today!
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