Essential SEO Tools and Their Uses

Updated on: 23-09-2021 by WEB-ROI

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Search Engine Optimization (SEO) is about pushing ahead of the pack and delivering your web content to prospective clients before your competitors can. It’s exactly how it sounds – the optimization of your website resulting in improved search engine rankings. You can do this through content, keywords, tools, and other methods at your disposal. 

Although it sounds simple, SEO is a complicated field with many different routes for business owners to choose from. Since it’s such a crucial aspect to a business’s online success, SEO has developed into its sub-section of digital marketing, and with that, SEO tools have evolved alongside it.  

This blog is designed to help you navigate some of the SEO tools you have at your disposal to help you choose which ones are right for you and your business. Buckle up and keep reading to learn about some essential SEO tools that can help you to leave your competition in the dust. 

Screaming Frog SEO Spider 

Screaming Frog SEO Spider is an SEO tool that acts as a website crawler to help you improve onsite SEO by extracting data and auditing for common SEO issues. The tool is available for free download, which will provide you with 500 URL crawls, or you can buy a license for unlimited crawls and access to its advanced features. 

It’s a desktop-based tool that helps you detect broken links, analyze metadata, discover duplicate content, and more, making it a powerful tool for large and small websites. Screaming Frog makes it simple to export your findings to a spreadsheet, making it a beneficial tool for gathering insights that can help you build a long-term strategy. 

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SEMrush Keyword Magic Tool 

SEMrush Keyword Magic Tool is a simple keyword research tool that provides you with all of the keywords you need to optimize your SEO campaign. Keywords help your web pages rank in search results, so having a list of relevant keywords is an invaluable roadmap to steer you toward success. 

The Keyword Magic Tool by SEMrush provides you with information on competitive density, keyword difficulty, and search volume for any given keyword. They offer auto-grouping to explore keywords in topic-specific subgroups and smart filters with flexible parameters to help you narrow or broaden your results. Not only that, but they do it all with straightforward integration alongside other tools so you can skip the spreadsheets and maintain a constantly up-to-date keyword list for your SEO campaign. 

Google PageSpeed Insights 

Not only is site speed a ranking factor in SEO, but it also greatly impacts the user experience of your website. Slow pages have the potential to damage rankings and deter conversions, so Google’s free SEO tool PageSpeed Insights is a fantastic way to stay on top of things and make sure that you’re informed while you drive your business forward. 

The Google PageSpeed Insights tool can help you understand your website’s PageSpeed score and show you how to improve it by addressing the highlighted issues. Whether it’s image load time, server issues, or any other problem that may arise, this tool will locate the issue and help you to get your website back on track. 

This tool is a great way to fine-tune your web performance and, as a result, your SEO. It’s simple to use, direct, and not to mention free, making it a fantastic option for business owners looking to kick their SEO up a gear. 

These SEO tools are just the tip of the iceberg, but they’re a great place to start. For more information on search engine optimization and the options you have at your disposal, contact WEB ROI today. With a team of experienced and knowledgeable digital marketing experts, we’ll have your business and your SEO campaign driving off into the sunset before you know it.  

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