5 Common SEO Questions Answered By Our Experts
Search engine optimization (SEO) is a powerhouse in the digital marketing world. A successful SEO strategy has the potential to accelerate a business past its competition, even if you're starting from way behind the pack! Let's look at some of the most popular SEO questions and discover how to get your business on track for SEO success.
1) What Is SEO?
Search engine optimization uses strategy and keywords to help web pages rank higher on search engines, such as Google & Bing. When a user seeking results enters a query into a search engine, the search engine applies mathematical algorithms to determine which results are the most relevant according to the search query. Search engine optimization is the practice of manipulating your web content so that it's most likely to appease the algorithms and appear as a result when users search for relevant information, products, or services.
SEO strategy is vast and can become complicated, but the goal remains simple: to increase a webpage's visibility within search results. There are many myths surrounding SEO practices, but a safe starting point is to optimize your web content. And when in doubt, consult a professional! Having an experienced and knowledgeable SEO expert in your passenger seat can only help you to accelerate your business and speed past the competition.
2) How Does SEO Work?
Search engines rely on ranking factors to determine which web pages to display for which search queries. Google is currently the most popular search engine in use, and they utilize a whopping 200 ranking factors to determine their search results! Some of these factors include relevant keywords, content length, and website popularity.
With so many factors to consider, the world of SEO can seem difficult to navigate. But with a little bit of research and perhaps some professional input, you'll be directing traffic toward your site before you know it.
3) How Long Does It Take for SEO to Yield Results?
Search engine optimization strategies should typically yield results within six months to a year. However, that timeline is entirely dependent on the approach you take, the resources you're willing to allocate, and how much competition you're up against. You could rank locally for a term in just a few months, while it takes you years to rank a new website for a very broad and frequent keyword. Fluctuations in a site's rankings aren't uncommon either, particularly within a website's first year online.
All in all, the answer is "it depends." Ranking at the top of Google's search results doesn't happen by accident. It takes consistent effort and a fair bit of patience, but the good news is that if you are ranking high in the results, you can be sure that you've earned it!
Are you looking to improve your SEO efforts? Contact our experts at WEB ROI today.
4) What's the Difference Between On-Site and Off-Site SEO?
On-site SEO is a pillar of SEO strategy that centers around optimizing the pages of a website. This includes factors such as:
- Meta description
- Title tag
- Header tags
- URL optimization
- Alt tags
- Page content
Off-site SEO deals with other factors of SEO strategy, including:
- Link building
- Authority development
- Influencer outreach
- Review marketing
- Social media presence
Both on-site and off-site factors are important to creating a strong SEO strategy that will generate results. With that being said, it's common practice to focus first on improving the on-page elements to increase on-site SEO before tackling off-site factors. When it's all said and done, both on- and off-site SEO strategies should work together like a well-oiled machine, working to increase your site's visibility and move your business forward on the road to success.
5) Should I Hire SEO Professionals?
If your website is brand-new, you may be able to tackle the basics of a beginning SEO strategy successfully. However, even the most basic SEO strategy would require extensive hours each week minimum, which is a lot of time for any business owner, especially a new entrepreneur getting their company off the ground.
A more thoughtful and intensive SEO strategy is sure to yield higher results, and with that, requires substantially more time and effort. The main benefit of outsourcing your SEO strategy to a reputable digital marketing agency is that you can be confident that your strategy is well-informed and headed toward success. At the same time, you gain back a substantial amount of time that you can then allocate toward other aspects of your business.
Another factor worth considering is changing algorithms and evolving strategies. A professional SEO strategist will be constantly informed on factors like these, whereas an amateur is likely to continue using outdated methods without being informed of a change. What's more, reputable SEO service providers will give you detailed reports on their work and results, so you don't ever need to worry about being in the dark about your SEO strategy and success.
Work With Our SEO Experts Today to Maximize Your Success
If you have other questions about SEO strategy, or you're looking to invest in professional SEO services, reach out to WEB ROI today. The WEB ROI crew has the knowledge and experience to drive your business forward, helping you to navigate the world of search engine optimization and embark upon the road to success!
For more information about SEO, here are the 10 most common SEO questions answered
And while you're at it - Download your FREE copy of 8 SEO Essentials to Overcome and Speed Off to Sales