Jason's Tips: How Important Are Landing Pages?
Where does the majority of your website traffic enter your website? In other words, what are your most popular landing pages? If it's your HOME page, it needs to change ASAP, because it's probably harming your results.
Let me explain further. Your homepage is a visual display of your company's products or services, this is where you can direct people towards specific products or services, blogs, galleries, testimonials, and more. But, when people search for your company, services, or products the more specific they get, the more specific your content must be.
Many people do not want to be taken to a homepage when they have searched for a specific service, they want to be taken directly to the page that provides them with the information they need; likely interior pages. This minimizes the number of steps that a customer must take to get to the information they need which is a positive affirmation that they should be working with you.
Tips To Ensure Success
There are several ways you can ensure your success when people search for you:
- When you create a PPC campaign, ensure that links go directly to the product or service that you are advertising.
- Treat all interior pages as landing pages, optimize them with specific keywords. This ensures that when people search for a specific service your website comes up and they get taken directly to that page.
- Add Calls to Action (CTA's) to all of your interior pages. This makes it easy for visitors to contact you and become potential leads without having to find a way to contact you.
As you can see, your best pages should be interior pages. These pages should provide visitors with all the information they need to make a decision. For more information and examples, check out this week's video website ROI tip and find out why, and what you can do about it.
I hope you found this week's tip helpful and interesting. If you would like to discuss how you could get a better return on investment from your online marketing, schedule a call with me.
I look forward to hearing from you!