This may seem obvious, but if you go to Google and type in your name, do you come up first? What about on the map (Google My Business)? What if someone actually searched you by name, not your company, you?
Being found by your company name is not really hard, although I’ve seen plenty of businesses who don’t show up first when searched by name. The first thing you need to do if that’s you is some simple on-site SEO. Just include your business name in your Title and Description tags, put your location with your full address on the bottom of each page of your website and make sure you have online directory listings referencing your company by name and address with a link to your website. It will take a matter of days for you to rank by name if you do these things correctly.
As well, you might be surprised but people search for you by name online. If you search “Jason Gervais” on Google, you’ll see an Olympian, a musician, and me. Clearly Google doesn’t think I’m as popular as an Olympian or a musician but anyone who is familiar with me or my business can find me, learn about me and find my website. You should be the same. You are your own brand in some fashion, even it it’s only as a professional, or a President or CEO. Whatever people find online about you should reflect your best self. LinkedIn will almost always come up as one of the first links when you are searched by name. So ensure you have a solid LinkedIn profile with a professional headshot, not a pic of you driving a beer at the cottage! Those pictures are great, but not on LinkedIn.
I hope this is a helpful tip for you . If you’d like to have a quick intro call to see if we can help you with your online marketing needs, here’s a link to my calendar to schedule a 15 min call.
Have a great week!