4 Digital Marketing Tips When Starting Your Business

Updated on: 16-09-2021 by WEB-ROI

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Starting a business in Ontario (or anywhere, for that matter) comes with its challenges, and it can be difficult to establish a client base and build brand recognition. That’s where digital marketing comes in! Rev your engines and get ready to break into the world of digital marketing! 

Digital marketing is a vast field with many options for business owners, making it a daunting task when starting a small business. We’ve compiled a list of digital marketing tips to help you launch your new business and get your name on the board!  

1. Determine Your Audience 

You want to tailor your marketing efforts toward the most likely audience to lead to conversion for the best chances at success. This means that you need to evaluate the most likely consumer demographics for your product or service and target those audiences specifically in your marketing campaign. 

Some valuable data to know about your target audience includes: 

  • Age group 
  • Profession 
  • Income 
  • Location 
  • Product research habits 
  • Preferred social media channels 

Determining these points about your target audience is crucial. Once you have a profile for your target consumer, you essentially have a roadmap showing you exactly how to interact with your audience in a way that will catch their attention!  

2. Segment Your Audience 

Once you’ve determined your audience, you can then divide them to appeal to individual consumers more directly. For example, if your target audience is women in their 30s and 40s, you can divide that group into sections based on geographic location, occupation, education, and more.  

Segmenting your audience in this way allows you to market your product or service differently to different consumers, optimizing your marketing efforts and maximizing your return on investment. You can post content on social media channels to attract specific consumers; for instance, you send out segmented email blasts to target consumers with different purchasing habits. 

Learning to segment may take time as you continually gather consumer data and establish your marketing techniques. It’s well worth it, however, as it’s a great way to ensure that your efforts are worthwhile and to avoid spinning your wheels without making any progress. 

Do you have questions for our digital marketing experts? Contact our team at WEB ROI today. We’d be happy to help. 

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3. Find Your Brand 

Now that you have a solid grasp of the personalities and habits of your target consumers, it’s time to determine your brand voice and aesthetic. While you should already have a basic idea of your branding – it’s your business, after all – solidifying your public persona after gaining insights into your target audience allows you to market yourself in a way that will appeal to them, specifically. 

Do you want to be youthful and bubbly or more reserved and professional? Do you tend toward pastel colour schemes and cursive typography, or do you prefer bold colours and block letters? Will you be posting daily Instagram stories or starting an informative podcast to interact with the public?  

The good news is, there are no wrong answers! This is your chance to be creative and determine the essence of yourself and your business so that you can communicate your authentic self to your consumers in a way that will drive business. 

4. Optimize Your Content and Delivery 

Any successful business needs a website, landing pages, a social presence, and promotional materials. Search engines like Google work in such a way that specific keywords influence your website’s likelihood of showing up in search results, meaning that these keywords affect how accessible you will be to prospective clients. 

Invest in keyword research to determine what words you should be using and where. The world of search engine optimization is complex but learning how to navigate it is a surefire way to propel your business forward and accelerate past the competition. 

Optimizing your web content does more than just influence search results. It’s your public face to your consumer, meaning that you want to manipulate your web design, your user experience (UX) and user interface (UI), and your web content to yield the best results for your business. You might have the best product on the market, but if your consumers can’t navigate your website, you won’t be seeing the results you deserve! Make sure to have a clear and enticing call to action and an intuitive design that users can easily follow. Once you’ve tackled your website and landing pages, you can then focus on choosing the right paid ads campaign to drive traffic to your site. 

Digital marketing is vast and complex, so be patient with yourself as you learn how to manipulate your marketing campaign best. At WEB ROI, we specialize in all realms of digital marketing to drive businesses forward – check out our blog on this year’s top digital marketing trends to keep up with the market and your competitors. 

If you’re seeking more information on optimizing your digital marketing strategy, contact the experts at WEB ROI today. Together we can steer your business onto the path to success so that soon enough, you’ll be leaving the competition in the dust! 

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