5 SEO Facts and Myths No One Is Talking About
SEO (Search Engine Optimization) is something that is constantly changing, even the most advanced specialists must stay up to date with what is happening online in the marketing and SEO world.
Here is a list of 5 SEO myths and facts you’ve probably never heard of before. Falling into the habit of accidentally following SEO myths can hinder your business remarkably. Being able to differentiate fact from myth is a great way to up your SEO game for your business and avoid those messy mistakes.
FACT: Duplicate Content Won’t Get You Penalized
Duplicate content in fact will not get you penalized but copied content will. Let’s explain this a bit further.
Copied content is any content that someone copied from another domain. Whereas duplicate content is content on your site that is the original source of content, but you can have the same content on multiple pages without being penalized.
In Google’s Search Quality Evaluator Guidelines, it states that the lowest rating is appropriate if all or almost all the main content on the page is copied with little to no effort or expertise. These types of pages are and will be rated low no matter if credit is given. Within the guidelines it does not state the same for duplicate content, in fact there is no penalty from Google on duplicate content.
Although duplicate content is not hurtful to your SEO it is not the optimal option for your pages. To add, duplicate content is filtered through Google, it is not guaranteed that your content will be seen.
MYTH: Content Is All You Need
You hear this all the time “Content is all you need” “Content, content, content” well, we are here to tell you that this is not necessarily true.
Content definitely needs to be optimized, but there are many other considerations and ranking factors than just putting out lots of content.
Content is more like a valuable business partner to links, design and usability. You must have both content and links for SEO to work optimally.
Without links, it makes it extremely difficult to find your content especially when you are trying to rank in a highly competitive space.
FACT: User Experience Matters
User experience is imperative to the success of your SEO. It’s not enough to just have good content, technical SEO, and optimized H1s. If your site has a poor user experience (desktop, and especially mobile) it will be hard to optimize your site as well as you’d like to.
There is a partnership between SEO and user experience (UX). SEO targets search engines, and UX targets your website’s visitors. Both share a common goal of giving users the best experience.
Easy navigation and site structure is key.
MYTH: SEO is a One Time Thing
In order to see substantial results, you need to continuously produce content and optimize your website over a sustained period.
Your competition is constantly changing. Every time a new piece of content is published, there is a possibility you will face new competition. So, always being on top of your SEO is important to beat the competition.
Ultimately, SEO is an ongoing process because the rules search engines use to decide who ranks where is changing daily.
Fact: Google Reviews are a Ranking Factor
Google reviews help to improve search rankings and your overall SEO effort. Although there is a lot of different factors involved in search rankings, Google reviews can be a great signal to search engines that communicates brand trust and authority.
Google trusts your customers more than it trusts you. When Google sees talk about trust and authority it rewards you with better visibility.
Your overall rating, total number of reviews, and review frequency/recency all matter when it comes to ranking from Google reviews. Pay attention to this aspect well.
SEO is imperative to your digital marketing efforts but there are many myths out there that can confuse you. Try to filter out these myths and focus on the facts.
SEO can be confusing at times and staying up to date with all the trends is big job alone. If you are looking to outsource your SEO contact us at [email protected] and we can help you out.