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The Best WordPress Plugins For Your Site & Their Pros and Cons

The Best WordPress SEO Plugins

When it comes to digital marketing, search engine optimization is one of the simplest and most effective methods of gaining traffic to your website. Using these SEO and e-commerce WordPress plugins is a surefire way to achieve the traction you're looking for.

Here at WEB ROI, we want to present you with some of the best options for search engine optimization if you're using WordPress to host your business, portfolio, or blog. As you'll find below, some of these plugins are free, while others come at a premium price, so it's up to you to determine the most effective choice for your particular site. Let's begin by looking at each WordPress plugin and its respective pros and cons. 

1. Yoast SEO

Currently, Yoast SEO is the most widely used SEO plug-in for WordPress.

Pros Cons
Real-time page analysis helps you optimize your WordPress site May prioritize only specific keywords
Analyzes your site and corrects readability issues Readability analysis can be overbearing or problematic
Can generate URLs automatically Users frequently mention a desire for further tutorials
Creates XML sitemaps Constant updates interfere with the usability
Offers premium version with more features Can conflict with other plugins

Get the Yoast SEO plug-in here.

2. Gravity Forms

Gravity Forms is a powerful data capture tool that you'll want to use for professional forms.

Pros Cons
Can build complex contact forms quickly A basic license subscription is $59 a year
Little technical knowledge required While some find the UI user-friendly, others report trouble generating forms
Easy-to-use interface and editor Forms without CSS may not fit the style of your site
Can schedule contact forms to appear at different times Slow customer support when necessary
Create order forms with price fields
Provides forms that let users generate WordPress posts on site

Learn more about Gravity Forms here.

3. Moz

An SEO powerhouse, Moz offers the most popular keyword research and SEO analysis tools available.

Pros Cons
Provides insight into user site behaviours Users claim it could have a friendlier UI
Indicates backlink trends and opportunities Some features are limited to a certain number per month
Offers competitor web presence analysis Keyword research tools can be too broad or too specific
Site crawls improve technical issues on your webpages Learning curve
Identifies content that needs to rank better in searches The standard license is $99 per month

Check out Moz's free SEO tools and plug-ins here.

4. WooCommerce

WooCommerce is WordPress's own approach to e-commerce platforms.

Pros Cons
Powers more than 30% of online stores Performance can be hindered or conflict with other plugins
Calculates cost of shipping and taxes Certain extensions require payment
Accepts major credit cards, bank transfers, PayPal, and cash. Unfriendly template customization
One-page checkout No easy way to sync with other platforms
Handles cart abandonment Basic reports and searches that require plugins
Add-ons and themes that alter functionality to your needs

Learn more about the open-source platform here.

5. Rank Math

Optimize your pages with Rank Math's robust SEO plug-in.

Pros Cons
Quick setup in WordPress Compatibility issues with other SEO plugins
Beginner-friendly UI Users may be overwhelmed by the number of features
Effective customer support Unnecessary/unused features
Yoast and similar SEO plugins can be imported The free version only allows optimization for up to five keywords

Read how to download the plug-in here.

Final Thoughts: Why You Should Work With an SEO Expert

With the advantages and disadvantages of each WordPress plugin in mind, we hope that you find the right option for your WordPress site and garner the traction you‘ve been looking for. It might be best to play around with a free version if you’re new to SEO plugins before diving into a feature-heavy premium model. If not, give the team at WEB ROI a call. With our SEO expertise, you’re sure to come out on top (with a lot less effort on your part).


The Prize is a High-Traffic Website That Generates Quality Leads

With a high-traffic website designed to convert quality leads into paying customers you can shift your focus to other areas of your business (or reclaim some much-needed personal time).

Stop running in circles. Choose digital marketing services that are guaranteed to get you results. With an award-winning website design company like WEB ROI at your side, it won't take long to achieve your goals.

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