5 Common SEO Questions Answered By Our Experts
Search engine optimization (SEO) is a powerhouse in the digital marketing world. A successful SEO strategy has the potential to accelerate a business past its competition, even if you're starting from way behind the pack! Let's look at some of the most popular SEO questions and discover how to get your business on track for SEO […]
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4 Digital Marketing Tips When Starting Your Business
Starting a business in Ontario (or anywhere, for that matter) comes with its challenges, and it can be difficult to establish a client base and build brand recognition. That's where digital marketing comes in! Rev your engines and get ready to break into the world of digital marketing! Digital Marketing Tips When Starting a New Business Digital marketing is a vast […]
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The Ultimate Guide to Getting More Google Reviews
When someone is looking for your business on the web, they're bound to find your Google reviews in their searches. Since these reviews typically appear right below your business name, showing off with a high star rating is the kind of first impression you want to make. With a strong rating and many responses to […]
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How to Capitalize On The Rise of Featured Snippets and Voice Search
The online world continues to evolve to make the user experience increasingly easy and intuitive, leading to the increased use of voice search and consistent sophistication of the software. With that in mind, how can a business owner or marketer make the most of this technology? Enter: featured snippets and voice search. What are Featured […]
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How to Determine Your Google Ads Budget For Maximum Profitability
Google Ads are crucial to any successful digital marketing campaign, but how do you determine your budget? It’s a problem faced by businesses that are both new and experienced with PPC marketing, as the process can feel overwhelming, confusing, and time-consuming. Budgets vary from organization to organization, based on financial restrictions and campaign goals. Be aware that spending varies […]
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How to Create Effective Call to Actions That Actually Work
A call to action (CTA) is a valuable tool in your digital marketing arsenal that can help you build your customer base, generate sales, and convert your web visitors into paying customers. A CTA acts as a road sign of sorts, directing your web traffic to complete the desired action. You can employ CTAs on […]
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Developing an SEO Strategy for your Website In 7 Steps
Nowadays, nearly every business has a website or a few professional social channels. When faced with saturation like this, it can be hard to stand out and get the kind of attention you want. Fortunately, if you take the time to craft an SEO (search engine optimization) strategy while building or revamping your website, you […]
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4 Things to Consider Before Changing Your Business Name: Digital Marketing Edition
Your brand is integral to your business, and sometimes, it's necessary to undergo a complete rebranding strategy to develop a brand that properly represents your business to your target audience. While rebranding can bring about countless benefits, it's not without risks. An integral part of rebranding often involves changing a business' name. This can be […]
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Website Redesign: Best Practices to Avoid Crucial Mistakes
A critical factor in the success of your business is your branding and how you present your business to customers. If your products and services are on par with your competition, then how you present your brand will be the differentiating factor in the minds of potential customers. This article outlines some of the ways […]
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