Google Business Profile (Podcast)
Caleb S Hello everyone, and welcome back, listeners. Thank you, guys, for joining us again for another one of our podcasts. Denise and I are going to be talking about your Google Business Profile, or what used to be called your Google My Business, and we're going to kind of get into some of these— […]
READ MORE
The ROI (Return On Investment) Pyramid (Podcast): What Is It & Why Does It Matter
We have many ways to learn about the ROI pyramid, through the podcast, our transcription of the podcast, and lastly our blog. Podcast Transcription Caleb S Hi there listeners. This is Caleb here. I've also got Denise joining me today, and if you guys have listened to any of our previous audiobooks — which we […]
READ MORE
5 Common SEO Questions Answered By Our Experts
Search engine optimization (SEO) is a powerhouse in the digital marketing world. A successful SEO strategy has the potential to accelerate a business past its competition, even if you're starting from way behind the pack! Let's look at some of the most popular SEO questions and discover how to get your business on track for SEO […]
READ MORE
4 Digital Marketing Tips When Starting Your Business
Starting a business in Ontario (or anywhere, for that matter) comes with its challenges, and it can be difficult to establish a client base and build brand recognition. That's where digital marketing comes in! Rev your engines and get ready to break into the world of digital marketing! Digital Marketing Tips When Starting a New Business Digital marketing is a vast […]
READ MORE
The Ultimate Guide to Getting More Google Reviews
When someone is looking for your business on the web, they're bound to find your Google reviews in their searches. Since these reviews typically appear right below your business name, showing off with a high star rating is the kind of first impression you want to make. With a strong rating and many responses to […]
READ MORE
How to Capitalize On The Rise of Featured Snippets and Voice Search
The online world continues to evolve to make the user experience increasingly easy and intuitive, leading to the increased use of voice search and consistent sophistication of the software. With that in mind, how can a business owner or marketer make the most of this technology? Enter: featured snippets and voice search. What are Featured […]
READ MORE
How to Determine Your Google Ads Budget For Maximum Profitability
Google Ads are crucial to any successful digital marketing campaign, but how do you determine your budget? It’s a problem faced by businesses that are both new and experienced with PPC marketing, as the process can feel overwhelming, confusing, and time-consuming. Budgets vary from organization to organization, based on financial restrictions and campaign goals. Be aware that spending varies […]
READ MORE
How to Create Effective Call to Actions That Actually Work
A call to action (CTA) is a valuable tool in your digital marketing arsenal that can help you build your customer base, generate sales, and convert your web visitors into paying customers. A CTA acts as a road sign of sorts, directing your web traffic to complete the desired action. You can employ CTAs on […]
READ MORE
Developing an SEO Strategy for your Website In 7 Steps
Nowadays, nearly every business has a website or a few professional social channels. When faced with saturation like this, it can be hard to stand out and get the kind of attention you want. Fortunately, if you take the time to craft an SEO (search engine optimization) strategy while building or revamping your website, you […]
READ MORE
