Developing The Best URL Structure for Ecommerce Websites: Things to Consider
Establishing a successful ecommerce website involves many steps. With so many elements to consider, URL structure can often get overlooked. However, we’re here to encourage you to give it the attention it deserves. Here we’ll discuss the best URL structure for ecommerce sites to improve SEO so that your business can drive forward without needing […]
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How Do You Improve the Core Web Vitals of Your Website?
Core Web Vitals assess user experience on a website, and improving them can boost search engine rankings. To improve these metrics, you must optimize your web pages by reducing image sizes, streamlining the amount of code on the page, and using strategic loading techniques to defer the loading of non-critical assets until they are needed. […]
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Make More Sales Online with These E-Commerce SEO Best Practices
You have opened the door to customers by creating an e-commerce site. But what if that door is not wide enough? You must open the door, the window, and maybe even blow out a wall to generate sales. Missing out on a sales opportunity is something you don’t want to do, so why miss out on search engine […]
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SEO Strategies to Help Your B2B Website Rank in Multiple Cities
Designing your SEO strategy in a way that allows you to rank in multiple cities may be just what your B2B website needs to kick things into the next gear. Perhaps your business runs out of Waterloo, Ontario, and you’ve done a great job at ranking locally – this is nothing to scoff at, and […]
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How Should PPC and SEO Work Together to Gain Visibility?
A successful website is like a well-oiled race car; it requires various moving parts working together in unison to function smoothly and achieve desired results. Pay-per-click (PPC) advertisements and search engine optimization (SEO) are two crucial elements. Both PPC and SEO are hugely influential to a company’s online success, so learning to navigate their ins and outs is an important step for any emerging or growing business. Buckle […]
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The Guide You Need to Navigate Google Penalties
Getting penalized by Google may sound like a marketing nightmare, but don’t worry—all hope is not lost! In this guide, we’ll explain what a Google penalty is, why Google penalizes sites and what you can do to rectify these actions so your rankings don’t suffer. Contents: What is a Google Penalty? Why Does Google […]
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5 Common SEO Questions Answered By Our Experts
Search engine optimization (SEO) is a powerhouse in the digital marketing world. A successful SEO strategy has the potential to accelerate a business past its competition, even if you're starting from way behind the pack! Let's look at some of the most popular SEO questions and discover how to get your business on track for SEO […]
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How to Capitalize On The Rise of Featured Snippets and Voice Search
The online world continues to evolve to make the user experience increasingly easy and intuitive, leading to the increased use of voice search and consistent sophistication of the software. With that in mind, how can a business owner or marketer make the most of this technology? Enter: featured snippets and voice search. What are Featured […]
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Developing an SEO Strategy for your Website In 7 Steps
Nowadays, nearly every business has a website or a few professional social channels. When faced with saturation like this, it can be hard to stand out and get the kind of attention you want. Fortunately, if you take the time to craft an SEO (search engine optimization) strategy while building or revamping your website, you […]
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