The Importance of Google Reviews for Your Business
You know you’re doing everything in your power to provide exceptional products and services. However, all your efforts could be for naught if your customer base doesn’t have a way of sharing their positive experiences. Your happy customers are the key to your success. So how do you leverage your satisfied customers to gain more […]
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How to Find Long-Tail Keywords for Your Niche: Keyword Research Guide
Long-tail keywords are longer, more specific keyword searches that your prospective customers use when they're closer to the point of purchase or when they're using voice search methods. Long-tail keywords tend to have low search volume, but they can be incredibly valuable when used strategically, and they are beneficial when it comes to niche marketing […]
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Top 10 SEO Questions & Answers
Whether you’re new to SEO or looking to fine-tune your strategy, it’s important you understand how search engines find content and what best practices you should use to maximize your rankings. Below, we answer 10 of the most common questions about SEO. Table of Contents: What is SEO? How Long Does it Take for SEO […]
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Why SEO is the Foundation of Your Home Improvement Marketing Strategy
Home improvement companies constantly need new projects to be successful. However, reaching new and the right clients can be quite challenging. The best way to reach new customers is through search engine optimization (SEO). Why SEO? Search engine optimization has a huge impact on home improvement companies. SEO is a key way for your business to be seen on search engines. When a potential […]
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Get Your Website Noticed: 5 SEO Tips for New Websites
Creating a new website can be as exciting as it is intimidating. You want your new site to launch forward right from the starting line – a strong 0 to 60, rather than a slow climb. So, how do you optimize your website for search engines? How do you rank your site and get noticed? Buckle up and keep reading because we've compiled […]
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Essential SEO Tools and Their Uses
Search Engine Optimization (SEO) is about pushing ahead of the pack and delivering your web content to prospective clients before your competitors can. It's exactly how it sounds – the optimization of your website resulting in improved search engine rankings. You can do this through content, keywords, tools, and other methods at your disposal. Although it sounds simple, SEO is a complicated […]
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3 Reasons Why Your Website Isn't Showing Up on Google
There are various reasons why your website isn't being indexed on Google. Read on to discover some of the most common reasons your website might not be showing up on Google and how to fix them. Not to worry though - all potential issues have a solution. It's simply a matter of diagnosing the problem, […]
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Our Top 3 Picks from MozCon 2021
From July 12-14, 2021, our SEO team virtually attended MozCon, where they had the chance to participate in several sessions providing insights and tactical presentations from industry leaders in SEO, search marketing, local search, conversion optimization, and more. These were the sessions that stood out to our team: 1) The science of purchasing behaviour: How […]
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5 Ways to Turn Your Customers' Questions into the Best Content Ideas
Wondering how to come up with content ideas? The best content is content that your customers find truly valuable. And who better than your customers to show you what they would find genuinely useful? Of course, customers don't often tell you they want to read a blog about a certain topic, but the questions they […]
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