How Do You Improve the Core Web Vitals of Your Website?
Core Web Vitals assess user experience on a website, and improving them can boost search engine rankings. To improve these metrics, you must optimize your web pages by reducing image sizes, streamlining the amount of code on the page, and using strategic loading techniques to defer the loading of non-critical assets until they are needed. […]
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Quick Guide: All You Need to Know About Web Accessibility Standards in 2023
Creating an accessible website for your business benefits your ability to interact with a diverse client base while improving your website’s Search Engine Optimization (SEO) marketing efforts. This brief guide will tell you all you need to know about web accessibility standards in web design within Canada and internationally. Perceivability and User Interface For your website […]
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Accelerating Your Growth Online with E-Commerce
How Setting Up an E-Commerce Business Can Accelerate Your Growth Online Are you struggling to find leads in these tough times? Are you worried that your small business will be just that, small? E-commerce could be the one thing that could take your business to the next level. A multitude of small businesses has used e-commerce to grow into large, successful, money-making […]
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Top Techniques and Tips to Make Your Website Accessible
Our world is evolving to become more accessible, online matters included. Web accessibility is a must for any business looking to optimize their online presence, removing unnecessary roadblocks for differently-abled users, in turn allowing you to reach significantly more consumers. You may be asking yourself, "how do I make my website accessible?" - look no further than this compilation of crucial web accessibility […]
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An In-Depth Comparison of the Best E-Commerce Platforms
In order to have people visit your store and stay long enough to want to make a purchase, you will need the proper e-commerce platform. It’s not just about the look of your site, it’s also about the function and features available to you via various options. Picking your e-commerce platform is a big decision and one that is going to have a long-term effect […]
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How to Evaluate Your SEO/SEM Company: 10 Questions to Ask
Are you ready to outshine your competition and skyrocket your online visibility? Staying ahead of the game is essential, and utilizing the power of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) is the way to do it. These strategies will not only boost your online presence but also drive a flood of traffic […]
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Make More Sales Online with These E-Commerce SEO Best Practices
You have opened the door to customers by creating an e-commerce site. But what if that door is not wide enough? You must open the door, the window, and maybe even blow out a wall to generate sales. Missing out on a sales opportunity is something you don’t want to do, so why miss out on search engine […]
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How to Calculate Your ROI From Your Digital Ads | Web ROI
Your marketing efforts act as a bridge between your business and your customers. It’s a way to inform potential buyers of how your products and services can help them while providing them with the tools to make the right decisions for their needs. The strength of that bridge solely depends on the foundation you build […]
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Reasons Why SEO and Web Accessibility Go Hand-in-Hand
Search engine optimization, or SEO and web accessibility, go hand-in-hand. Creating a thoughtful, accessible website does wonders not only to broaden your potential client base to drastically improve your SEO as well! Ensuring that your business' website complies with the Accessibility for Ontarians with Disabilities Act (AODA) means that in creating a site accessible to people […]
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