Jason’s Tips: Following the Law, Are You Up to Date With AODA?
What is AODA? Are you Compliant? AODA stands for the Accessibility for Ontarians with Disability Act. It is a law that sets out a process for developing and enforcing standards that ensures all Ontarians have fair access to programs and services. AODA is paired with WCAG which stands for Web Content Accessibility Guidelines 2.0. WCAG are the guidelines that AODA would like businesses to follow to become compliant. Watch the Video […]
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How to Get Remarkable Results from Remarketing
Remarketing helps keep hold of customers who visit your site but don't buy anything right away. Check out this infographic to understand how remarketing works to improve your bottom line 24/7. How to Earn More from Remarketing: Step 1: User Visits Your Store & Sees a Product They Like The customer journey begins with a […]
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Should You Use Pay-Per-Click Ads to Generate Leads? (Video + Q&A)
Once again, it’s time for another edition of the WEB ROI video tip series. Today’s video looks at the benefits of using pay-per-click (PPC) advertising to generate leads for your business. Video highlights PPC helps you get noticed ahead of your competitors on Google It’s a smart way to quickly reach a very specific target […]
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How Should PPC and SEO Work Together to Gain Visibility?
A successful website is like a well-oiled race car; it requires various moving parts working together in unison to function smoothly and achieve desired results. Pay-per-click (PPC) advertisements and search engine optimization (SEO) are two crucial elements. Both PPC and SEO are hugely influential to a company’s online success, so learning to navigate their ins and outs is an important step for any emerging or growing business. Buckle […]
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The Importance of Digital Marketing for Home Builders: How Does Your Digital House Look?
As a home builder, your focus is on making custom homes that fit your customer's needs. Your focus may not exactly be on marketing, although you know this is an important part of your business. Digital marketing for home builders isn't all too different than any other business, but it's important to consider your target audience […]
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The Guide You Need to Navigate Google Penalties
Getting penalized by Google may sound like a marketing nightmare, but don’t worry—all hope is not lost! In this guide, we’ll explain what a Google penalty is, why Google penalizes sites and what you can do to rectify these actions so your rankings don’t suffer. Contents: What is a Google Penalty? Why Does Google […]
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7 Google Ads Budget Considerations to Help You Plan Your PPC Campaign
Pay-per-click (PPC) advertising is an indispensable tool when it comes to driving traffic to your website. Not only do you have the freedom to control all budgetary aspects, but you also get to customize your campaigns for specific target audiences, times of the year and much more. If you’re hoping to reap the benefits […]
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Google Business Profile (Podcast)
Caleb S Hello everyone, and welcome back, listeners. Thank you, guys, for joining us again for another one of our podcasts. Denise and I are going to be talking about your Google Business Profile, or what used to be called your Google My Business, and we're going to kind of get into some of these— […]
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The ROI (Return On Investment) Pyramid (Podcast): What Is It & Why Does It Matter
We have many ways to learn about the ROI pyramid, through the podcast, our transcription of the podcast, and lastly our blog. Podcast Transcription Caleb S Hi there listeners. This is Caleb here. I've also got Denise joining me today, and if you guys have listened to any of our previous audiobooks — which we […]
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