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Using AI to Create Content: How to Do it Right According to Google

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As Artificial Intelligence (AI) continues to conquer the internet, content creation has not been spared. AI's ability to generate vast amounts of content quickly opens up many exciting possibilities for SEO, but how does Google react to this innovation? In this post, we discuss how Google treats AI content and how you can use it […]
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AI Concept, Robot touching a human hand - Using AI to Create Content: How to Do it Right According to Google

5 Tips for Optimizing Your Google Business Profile in 2023

How do you win the race for local searches? While anyone can find you on Google, when people in your service area or community search for the products or services you offer, they should see you first. For example, if you are based in Oakville, customers living in Oakville should see you first before those […]
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Tips for Optimizing Your GBP Profile
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What is a Good Digital Marketing ROI For Your Business?

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Return on investment (ROI) is the key overarching metric that businesses use to understand what they are getting out of their digital marketing efforts. Your digital marketing ROI tells you whether or not your online strategies are paying off. Like a sophisticated race car, strategic, ROI-driven-digital marketing is intuitive, adapting to unforeseen bumps in the road and producing real results, in […]
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What is a Good ROI for Your Digital Marketing

How AI is Transforming Digital Marketing: Your Questions Answered

If AI hasn't rocked your whole world this year, where have you been hiding? The grip artificial intelligence has on the digital space is growing stronger each day, and marketers certainly can't evade it. In this article, we dive deep into the effects of AI on digital marketing, answering your most pressing questions.   How […]
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How Ai Is Transforming Digital Marketing Your Questions Answered (5)
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The Secret to Winning the Social Media Marketing Jackpot (Cheat Sheet Included)

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Creating something that "goes viral" is the holy grail of social media marketing. It's like winning the social media jackpot. When your followers love your content enough to share it with everyone from their grandmother to their 2nd grade teacher, you know you've hit it big. Going viral cements your spot in the social realm’s […]
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Infographic - The Secret to Winning the Social Media Jackpot
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The Complete Guide to Setting Up Google Analytics Goals

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We've discussed the basics of Google Analytics and important metrics to track for B2B websites. Now let's look a bit further down the road and discuss Google Analytics goals and events.   Google Analytics is a powerhouse tool that you have at your disposal. To get the most mileage out of your Google Analytics efforts, […]
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The Complete Guide to Setting Up Google Analytics Goals
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Employer Guide: How to Market Your Business to Employees

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If you want to cross the finish line first, you're going to need to assemble the right crew. You have to effectively market your business to employees online and promote your brand to attract the right talent. A very small handful of companies can attract driven employees through brand reputation alone. These companies are few […]
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Ways to Market Your Business Online
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Here’s Why You Should Spend Time on Developing a Value Proposition

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What is a Value Proposition?  A value proposition is a statement that answer’s the “why” someone should do business with you. It should convince a potential customer why your service or product will be better for them compared to your competitors.  You know why your company is great, but do your customers know what sets your brand apart […]
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How Do You Improve Domain Authority?

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Domain authority is a critical metric that determines the credibility of a website. It measures the overall strength of a domain name, including the quality and relevance of the content, backlink profile, user experience, and more. The higher the domain authority, the greater the chances of ranking higher in search engine results pages (SERPs).  In […]
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How to Evaluate Your SEO/SEM Company
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