What is a Good Digital Marketing ROI For Your Business?
Return on investment (ROI) is the key overarching metric that businesses use to understand what they are getting out of their digital marketing efforts. Your digital marketing ROI tells you whether or not your online strategies are paying off. Like a sophisticated race car, strategic, ROI-driven-digital marketing is intuitive, adapting to unforeseen bumps in the road and producing real results, in […]
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How AI is Transforming Digital Marketing: Your Questions Answered
If AI hasn't rocked your whole world this year, where have you been hiding? The grip artificial intelligence has on the digital space is growing stronger each day, and marketers certainly can't evade it. In this article, we dive deep into the effects of AI on digital marketing, answering your most pressing questions. How […]
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The Secret to Winning the Social Media Marketing Jackpot (Cheat Sheet Included)
Creating something that "goes viral" is the holy grail of social media marketing. It's like winning the social media jackpot. When your followers love your content enough to share it with everyone from their grandmother to their 2nd grade teacher, you know you've hit it big. Going viral cements your spot in the social realm’s […]
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The Complete Guide to Setting Up Google Analytics Goals
We've discussed the basics of Google Analytics and important metrics to track for B2B websites. Now let's look a bit further down the road and discuss Google Analytics goals and events. Google Analytics is a powerhouse tool that you have at your disposal. To get the most mileage out of your Google Analytics efforts, […]
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Employer Guide: How to Market Your Business to Employees
If you want to cross the finish line first, you're going to need to assemble the right crew. You have to effectively market your business to employees online and promote your brand to attract the right talent. A very small handful of companies can attract driven employees through brand reputation alone. These companies are few […]
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Here’s Why You Should Spend Time on Developing a Value Proposition
What is a Value Proposition? A value proposition is a statement that answer’s the “why” someone should do business with you. It should convince a potential customer why your service or product will be better for them compared to your competitors. You know why your company is great, but do your customers know what sets your brand apart […]
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How Do You Improve Domain Authority?
Domain authority is a critical metric that determines the credibility of a website. It measures the overall strength of a domain name, including the quality and relevance of the content, backlink profile, user experience, and more. The higher the domain authority, the greater the chances of ranking higher in search engine results pages (SERPs). In […]
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How to Check If Your Site Is Mobile-Friendly & Why It's Important
More people are relying on their phones to visit your website. They search on the go, making purchasing decisions quickly. Your customers or potential customers want to be able to learn about you and your products on the go. If your website is not mobile-friendly, then you will miss out on the sale while your competitor […]
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Developing The Best URL Structure for Ecommerce Websites: Things to Consider
Establishing a successful ecommerce website involves many steps. With so many elements to consider, URL structure can often get overlooked. However, we’re here to encourage you to give it the attention it deserves. Here we’ll discuss the best URL structure for ecommerce sites to improve SEO so that your business can drive forward without needing […]
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