The Complete Guide to Setting Up Google Analytics Goals
We've discussed the basics of Google Analytics and important metrics to track for B2B websites. Now let's look a bit further down the road and discuss Google Analytics goals and events. Google Analytics is a powerhouse tool that you have at your disposal. To get the most mileage out of your Google Analytics efforts, […]
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Employer Guide: How to Market Your Business to Employees
If you want to cross the finish line first, you're going to need to assemble the right crew. You have to effectively market your business to employees online and promote your brand to attract the right talent. A very small handful of companies can attract driven employees through brand reputation alone. These companies are few […]
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Here’s Why You Should Spend Time on Developing a Value Proposition
What is a Value Proposition? A value proposition is a statement that answer’s the “why” someone should do business with you. It should convince a potential customer why your service or product will be better for them compared to your competitors. You know why your company is great, but do your customers know what sets your brand apart […]
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How Do You Improve Domain Authority?
Domain authority is a critical metric that determines the credibility of a website. It measures the overall strength of a domain name, including the quality and relevance of the content, backlink profile, user experience, and more. The higher the domain authority, the greater the chances of ranking higher in search engine results pages (SERPs). In […]
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How to Check If Your Site Is Mobile-Friendly & Why It's Important
More people are relying on their phones to visit your website. They search on the go, making purchasing decisions quickly. Your customers or potential customers want to be able to learn about you and your products on the go. If your website is not mobile-friendly, then you will miss out on the sale while your competitor […]
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Developing The Best URL Structure for Ecommerce Websites: Things to Consider
Establishing a successful ecommerce website involves many steps. With so many elements to consider, URL structure can often get overlooked. However, we’re here to encourage you to give it the attention it deserves. Here we’ll discuss the best URL structure for ecommerce sites to improve SEO so that your business can drive forward without needing […]
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How Do You Improve the Core Web Vitals of Your Website?
Core Web Vitals assess user experience on a website, and improving them can boost search engine rankings. To improve these metrics, you must optimize your web pages by reducing image sizes, streamlining the amount of code on the page, and using strategic loading techniques to defer the loading of non-critical assets until they are needed. […]
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Quick Guide: All You Need to Know About Web Accessibility Standards in 2023
Creating an accessible website for your business benefits your ability to interact with a diverse client base while improving your website’s Search Engine Optimization (SEO) marketing efforts. This brief guide will tell you all you need to know about web accessibility standards in web design within Canada and internationally. Perceivability and User Interface For your website […]
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Accelerating Your Growth Online with E-Commerce
How Setting Up an E-Commerce Business Can Accelerate Your Growth Online Are you struggling to find leads in these tough times? Are you worried that your small business will be just that, small? E-commerce could be the one thing that could take your business to the next level. A multitude of small businesses has used e-commerce to grow into large, successful, money-making […]
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