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5 Tips for Optimizing Your Google Business Profile in 2023

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How do you win the race for local searches? While anyone can find you on Google, when people in your service area or community search for the products or services you offer, they should see you first. For example, if you are based in Oakville, customers living in Oakville should see you first before those in Toronto, Burlington, Mississauga, Brampton, etc. Your Google Business Profile (GBP) profile is an essential tool to help you capture this valuable traffic.

GBP listing optimization is always changing, so it is important to stay up to date on the best way to set up your profile. Add our five GBP tips to your GBP optimization checklist and hit the gas pedal on your profile.

1. Complete Your Business Description

It is important to fill out every part of your GBP listing, but the business description is especially critical. It is the first place where you should add keywords in the GBP listing. These keywords help Google understand what your business does and when it should show your business in the search engine result pages (SERPs).

Try not to assume that your name says everything about your business. Even if you’re “Cheryl’s Windows and Doors” include keywords like “bay window”, “California window shutters” and other relevant terms to optimize your Google Business Profile for local SEO.

2. Add Health & Safety Attributes

One of the most widely adopted new Google Bussiness features is health and safety attributes. These are very important to optimizing your profile. They allow you to state how your business is currently operating, whether your patrons need to wear a mask, order for curbside pickup, or make an appointment before they arrive. It also tells your customers what health practices you conduct on their behalf, like whether your staff is required to wear masks, and whether you disinfect surfaces between visits. Be sure to add these and other details to help make customers feel comfortable and safe.

Are you looking for help optimizing your Google Business Profile to increase your SEO efforts and gain more qualified leads from all over Canada? At WEB ROI, that’s what we do! You can download our SEO eBook to learn more. Give us a call today.


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3. Answer Questions

While you might think that answering a question on GBP is just for the particular customer who may have asked, it is actually valuable to many customers who look at your profile and might be thinking the same question. Plus, your answers will likely also include keywords. That’s why answering questions is an important step in how to optimize your GBP listing for SEO.

4. Use Call Logging & Add Your Number

Of course, you should have your contact information, including your phone number, on your profile so that customers can reach out to you easily. However, now Google has added call logging to their GBP listings. When someone clicks on your number to make a call, it will be recorded, and you can now tell how much traffic is coming to your business from your GBP. At WEB ROI, we love tracking your return on investment and call logging is designed to do just that!

5. Add Video

While the maximum video upload size has been reduced, it is still worthwhile to add short videos to your GBP. Videos are very engaging for people and can help drive more attention to your listing.

Have your efforts made an impact? You can track your progress with your local listing optimization efforts through GBP Insights. Alternatively, at WEB ROI we'll make sure you’re adding the right kind of fuel to your tank and capturing all the local search traffic your business can. Contact us today to rev up your digital marketing efforts.

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Article Updated June 2023.


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