Creating something that "goes viral" is the holy grail of social media marketing. It's like winning the social media jackpot.

When your followers love your content enough to share it with everyone from their grandmother to their 2nd grade teacher, you know you've hit it big. Going viral cements your spot in the social realm’s hall of fame next to the likes of Harlem Shakers and that Old Spice Guy who’s sitting on the horse.

There's no magic formula to making something "go viral" (if there were, we'd bottle it, sell it and live happily ever after on a tropical island). However, there's one secret that can increase your odds of getting attention in the social space.

The secret is making your social content more SHARE-WORTHY! And how do you do that?

5 Ways to Make Your Content Go Viral on Social Media

Making your content go viral is an art and a science. Here's a quick guide on how to increase the chances of your content reaching a larger audience:

1. Become a Storyteller

Harness the power of storytelling to engage your audience on a deeper level. Compelling narratives evoke emotions and are more likely to be shared and remembered.

2. Inform Your Audience

Provide your audience with valuable and unique information. Content that educates or provides solutions to problems often gains significant traction and gets widely shared.

3. Surprise People

Intrigue your audience with surprising facts or unexpected twists. Content that challenges norms or includes surprising elements can spark interest and prompt shares.

4. Leverage Social Currency

Create content that makes your audience look good when they share it. This could be insightful information, cool facts, or trendy topics – anything that boosts their social status.

5. Ask Them to Share

Sometimes, the simplest way to get your content shared is to ask. A clear call to action encouraging your audience to share your content can greatly increase its reach.

Download or print our Social Media Jackpot "Cheat Sheet" and follow its tips.

How’s that for knowledge? We spend our time figuring this out, so you don’t have to.

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