Updated on: 09-11-2021 by WEB-ROI
We hope you had a very happy Thanksgiving!
While you’re recovering from all that delicious turkey, we have a very special edition of Money-Making Monday.
In fact, it’s so stuffed, we needed to wait an extra day to share it with you.
So welcome to the first (and only) edition of Money-Making
Monday Tuesday, which looks at whether or not you should use pay-per-click (PPC) ads for your business.
When we meet with business owners here at WEB ROI, we always ask what they want for their company.
The answer – almost universally – is “more customers.”
Businesses like yours can’t just rely on existing customers to spark growth.
A steady stream of more leads (who’ll eventually become clients) needs to come in.
And that’s the focus of this month’s Money-Making
Monday Tuesday blog.
If you could be #1 in Google for your contractor industry, would you?
Now, if you could be better than #1, would you?
That’s what paid search marketing does.
Each time you perform a Google search, there’s a good chance you’ll see ads which appear at the top of the page.
Those aren’t natural or search engine optimized results. Those placements and clicks are for sale and companies (such as your competition) are buying them up.
Essentially, paid advertising is a way of buying visits to your site rather than collecting them through conventional SEO methods.
Here’s another, theoretical way to look at it:
You bet you would.
At first glance, the idea of paying someone to visit your retail website doesn’t make sense.
Until you realize:
Paid advertising gives you total command over everything that matters: Budget, messaging and visibility.
The great thing about PPC advertising is that you can measure exactly how it performs and what it delivers for you.
(Try doing that with traditional print advertising)
Here are some statistics which prove that, when it’s done right, paid advertising is a valuable tool towards generating more leads:
Don’t think your industry (or your business) can benefit from paid advertising?
Chances are your competitors are using PPC ads right now to get ahead of you in Google and get prospects to their websites without ever visiting yours.
According to WordStream, these industries are investing heavily in paid advertising:
Take a moment to think about your top 5 competitors.
There’s a good chance that some – if not all of them – are using paid advertising.
If it’s being done right, they’re getting big kitchen renovation jobs, landscape build projects and huge supply orders.
And you’re not even given a chance to showcase what you got.
Not fair, is it?
It all starts with a conversation about your business and asking important questions like:
1. Who are your customers? What do they like and dislike?
2. What are your steady and hot-selling products?
3. Is your business seasonal? When is it most busy?
4. What message do you want to communicate to people?
From there, our team builds a customized paid advertising plan that fits your budget and reaches your ideal customers.
Plus we test, track and tweak as necessary to make sure you maximize your return on investment.
After all, it’s what your competitors are doing.
It all depends on where you are.
With a high-traffic website designed to convert quality leads into paying customers you can shift your focus to other areas of your business (or reclaim some much-needed personal time).
Stop driving in circles. Choose digital marketing services guaranteed to get you to the finish line. With an award-winning website design company like WEB ROI at your side, it won't take long to achieve your goals.