Money-Making Monday Tuesday: Are Paid Ads Worth It?

Updated on: 09-11-2021 by WEB-ROI

We hope you had a very happy Thanksgiving!

While you’re recovering from all that delicious turkey, we have a very special edition of Money-Making Monday.

In fact, it’s so stuffed, we needed to wait an extra day to share it with you.

So welcome to the first (and only) edition of Money-Making Monday Tuesday, which looks at whether or not you should use pay-per-click (PPC) ads for your business.

What do you want for your business? What does it need to grow?

When we meet with business owners here at WEB ROI, we always ask what they want for their company.

The answer – almost universally – is “more customers.”

Businesses like yours can’t just rely on existing customers to spark growth.

A steady stream of more leads (who’ll eventually become clients) needs to come in.

In this day and age, online paid pay-per-click advertising (also known as PPC advertising) is a smart, effective way to identify and drive qualified leads to your website.

And that’s the focus of this month’s Money-Making Monday Tuesday blog.

What is paid advertising? Is online advertising effective?

If you could be #1 in Google for your contractor industry, would you?

No doubt.

Now, if you could be better than #1, would you?

That’s what paid search marketing does.

Each time you perform a Google search, there’s a good chance you’ll see ads which appear at the top of the page.

Those aren’t natural or search engine optimized results. Those placements and clicks are for sale and companies (such as your competition) are buying them up.

Essentially, paid advertising is a way of buying visits to your site rather than collecting them through conventional SEO methods.

Here’s another, theoretical way to look at it:

• Would you give a highly-interested, very-motivated potential customer $1 to visit your store if there was a better-than-average chance he/she would spend $10,000 with you?

You bet you would.

Want even more helpful info?

Get your personal PPC 101 guide.

Paid advertising gives you control

At first glance, the idea of paying someone to visit your retail website doesn’t make sense.

Until you realize:

• You aren’t paying for EVERYONE to visit: You decide who sees your ad. If you have a special offer to promote, your PPC ad is only seen by people looking for it.

• You only pay-per-click: That’s what PPC stands for. If someone sees your ad but doesn’t click it, you don’t pay a cent.

• You control the budget: There’s no chance your PPC spend gets out of hand. If you want to spend $100/day, you can. As soon as you reach your daily budget, you stop spending.

• You control the message: From what the ad says to what happens when it’s clicked, you decide what people see and read and what they should do next.

• You decide where it gets seen: Want to run PPC ads on Google? Ready to boost your Facebook presence with social media ads? Your ad can appear where most of your customers are.

Paid advertising gives you total command over everything that matters: Budget, messaging and visibility.

PPC works

The great thing about PPC advertising is that you can measure exactly how it performs and what it delivers for you.

(Try doing that with traditional print advertising)

Here are some statistics which prove that, when it’s done right, paid advertising is a valuable tool towards generating more leads:

• People who see an ad more than once are 70% more likely to click it and become a lead (Hubspot)

• People who see a paid ad and a Facebook ad will deliver a 30% ROI with an average order value that’s 24% higher versus just having a PPC ad (NeilPatel.com)

• Paid ads which are localized (that is, targeted towards where your business is) perform 50% better than generic PPC ads (which everyone sees, regardless of where they are) (Search Engine Land)

Your competitors are using paid advertising. Are you?

Don’t think your industry (or your business) can benefit from paid advertising?

Chances are your competitors are using PPC ads right now to get ahead of you in Google and get prospects to their websites without ever visiting yours.

According to WordStream, these industries are investing heavily in paid advertising:

• Retailers and eCommerce companies
• Home improvement contractors and garden landscapers
• Industrial B2B companies
• HVAC contractors
• Home repair services

Take a moment to think about your top 5 competitors.

There’s a good chance that some – if not all of them – are using paid advertising.

If it’s being done right, they’re getting big kitchen renovation jobs, landscape build projects and huge supply orders.

And you’re not even given a chance to showcase what you got.

Not fair, is it?

How WEB ROI builds a profitable PPC plan for you

It all starts with a conversation about your business and asking important questions like:

1. Who are your customers? What do they like and dislike?

2. What are your steady and hot-selling products?

3. Is your business seasonal? When is it most busy?

4. What message do you want to communicate to people?

From there, our team builds a customized paid advertising plan that fits your budget and reaches your ideal customers.

Plus we test, track and tweak as necessary to make sure you maximize your return on investment.

After all, it’s what your competitors are doing.

What should you do next?

It all depends on where you are.

Related Post:

How to Calculate Your ROI From Your Digital Ads | Web ROI

Ways to Decrease Your Cost Per Lead (CPL) | Web ROI

7 Google Ads Budget Considerations to Help You Plan Your PPC Campaign

Three Effective Google Ad Strategies for Your B2B Marketing