Updated on: 09-11-2021 by WEB-ROI
There was a time when a website, any website, was all successful contractors needed to stay ahead of the competition. A website led to more phone calls.
Less successful contractors:
Today, a basic website doesn’t cut it. You can’t just get a website built and cross your fingers. Competing contractors invest in more than the basics and leave you in the dust. They get the calls, you don’t.
You don’t need just a website to compete with local home renovation contractors. You need an online presence so customers searching for home reno contractors in your area find you first.
Think of it like this. If you owned a retail store, you wouldn’t buy the smallest unit tucked in the back of some forgotten strip mall, and you certainly wouldn’t leave old construction materials all over the floor and old, burned-out light bulbs in your fixtures.
You wouldn’t leave a gaping, dusty hole in the drywall. Why is it OK to leave a gaping hole in your online marketing program?
Don’t let your competitor become the next Bob Vila or Bryan Baeumler. Take back the good, ready-to-buy customers by:
We can help them find you with these 6 strategies.
You found us. They’ll find you.
A good website is still the centerpiece of your online presence. It has about 2 seconds to:
And, since your customers most likely use smartphones to search for you (most local web searches come from mobile devices), it has to look just as good on mobile as it does on a desktop or laptop.
When you visit a client’s home, how often do you just build or tear down a wall? There’s more to it than that most of the time, right? They want a wall to come down, so you have to pull out the electrical or redirect the plumbing. You have to maintain the structural support the wall provided.
Your website is like that wall. All sorts of things hide in there, working away to make your life easier. It’s not just a pretty thing to look at.
Behind the scenes, your competitor’s websites:
Yours should do all that, but better. Want to learn more about how you can optimize your website? Contact our experts at WEB ROI today.
Digital agencies like ours call it Search Engine Optimization (SEO). We use it to get you the best location on the busiest street in the world (Google).
The higher you appear in Google’s search results, the more clients find you (and pay for your services). Appearing on page 1 in Google’s search results instead of page 2 likely means tens of thousands of dollars for your business.
It’s complex. That’s why your competitors pay a digital agency to do it.
We find the best keywords, optimize the content on your website based on that research and show potential clients how you can alleviate their pain.
Competing home reno contractors have:
Did you know Google can even tell if your website is easy for humans to use? It knows and rewards user-friendly websites with a high search rank.
A higher search rank brings more phone calls. You want that, right?
What does an average client spend with you?
Pay-Per-Click Advertising (PPC) is one of the highest return-on-investment options available and can have an immediate, verifiable impact on your business.
PPC ads get your business on the first page of Google instantly.
Your competitor’s PPC campaign probably gets them lots of calls. Your competitor also probably doesn’t have its own PPC specialist (like you could if you worked with us). The specialist bids on keywords and does a lot of background campaign management to get your ad a high rank and, more importantly, in front of the people you want to work with.
With a PPC specialist on your side, you never pay more for a click than you’re willing to, and daily limits keep spending low.
When one click is potentially worth $10,000, why not fish for that big sale with a few shiny dimes?
Your clients invite you into their homes and your work could be a fixture in their lives for years.
They need to be comfortable with you. It’s a relationship, not just a transaction.
Your competitors nurture client relationships efficiently. Do you?
Nurture client relationships with email marketing. It might sound outdated, but email marketing is still the heavyweight champion of digital marketing, with an average of $44 returned for every $1 spent, according to Campaign Monitor’s 2016 annual report.
How does email marketing get your competitors those big clients? It’s all about repeat business.
Your competitors have larger and more active email marketing programs, but it won’t take a lot to get you caught up (and ahead).
Successful home renovation contractors use social media well and often.
Why? What does Facebook have to do with home renovations?
Most home reno contractors don’t actually have the time to stay on top of social media marketing, that’s why they work with a digital agency like us.
The clients you want to find are on social media.
So are your competitors.
Families want to see lots of your work. They want to get a feel for who you are. A good set of social media accounts does some heavy lifting through your sales funnel.
You don’t do the same kind of kitchen renovation today as you did 15 years ago. Trends shift, and when clients ask for something new, you better be ready to react.
When you know all the data, you can shift your marketing strategies to stay in line with your desired customers.
If several customers visit your competitor’s website searching for a carpeted bathroom renovation (pretty weird idea, but who are we to judge), your competitor will know about it and adjust the web content to address that need.
More customers will be drawn to that content, and more contracts for weird carpeted bathroom renovations will come in.
Your competitors can see exactly what’s happening from behind the scenes on their websites. Shouldn’t you?
To stay competitive in your industry, you have to stay competitive in ours.
Call us to talk about exactly how we can help your business grow by as much as 30% this year. We’ll show you in a clear and transparent way how home renovation contractors like you benefit from a good relationship with a local digital marketing agency, and how we can get you more phone calls right away. Download our free eBook to learn more about how you can generate more qualified leads.
With a high-traffic website designed to convert quality leads into paying customers you can shift your focus to other areas of your business (or reclaim some much-needed personal time).
Stop driving in circles. Choose digital marketing services guaranteed to get you to the finish line. With an award-winning website design company like WEB ROI at your side, it won't take long to achieve your goals.