You paid for a bunch of flyers and stuck them on windshields or had them hand delivered door to door. Do you know what your return on investment was?
By taking advantage of digital marketing services, you’ll know exactly what you spent, what you got back and how to make it even better.
You just can’t do that with something like a billboard or bus ad.
What Gets Measured? And Why?
At any time, you can see how many people have visited your website. The more visitors it gets, the better chance it has of turning them into a customer.
See how people arrive at your website and see what they like best once there.If social media is a little weak, you can see what people respond to and then share more of it.
See how many people did what you asked them to on your website. Perhaps the ultimate goal of your website is to get people to fill a form. This tells you what compelled visitors to do just that.
See how many people leave your website the moment they get there. You work hard to get people to your website. Don’t let the site itself drive them away.
If not, shouldn’t you?
– Rick Little, client since 2014
It’s Not Technical. It’s Essential.
The thought of looking at numbers, charts and reports may not appeal to you.
If you can’t understand the performance data you receive from your current Internet agency, they aren’t doing their job.
Measuring results – and acting on them – can truly help your business grow:
Spend time and focus your efforts targeting people who really want to do business with you.
By measuring results, you know what real people like (or don’t like) about your website and make changes quickly.
Improving your website based on results makes it better for people to use, which also results in a good search engine ranking.
Just like the accounting spreadsheet or profit-and-loss statement for your company, measuring the results gives you an
accurate picture of what your digital marketing does for you.
You invest in it. So shouldn’t you know exactly what you get back in a straightforward, easy-to-understand way?
And if you’re not, it’s time for a change.
Contact us for a FREE, no obligation introductory chat.
Tell us what you’d like to know about digital marketing performance and we’ll tell you how we can help.