Here’s What You Don’t Know About Blogging That Could Change Your Business for the Better
Does your business have a blog?
Today, it’s quite hard to find a business without its own website. But a website alone doesn’t always do the trick, in fact, it doesn’t always offer enough information, personality, or authority to stand out from your busy industry.
This is where blogs come in handy. A blog on your website can make your company shine! Blogging is essential to maintaining your online presence not only allowing you to stand out from the crowd, but it can also attract potential leads.
How Blogging Can Help Your Business
Business growth certainly does not happen over-night and it can be quite sometime before your business gets enough traction. Blogging is a way to help your business stand out from the crowd and to get your business seen by many different people.
Here’s how blogging can help your business:
- Blogging Helps Drive Traffic to Your Business
- It Helps Convert Traffic into Leads
- It Helps Establish Thought Leadership
- Provides More Social Exposure
- It Yields Long Term Results
When your business adopts a blog, you sign up for long term growth. Not only are you positioning yourself as thought leaders within your industry, establishing authority, but your digital marketing efforts increase. Your social media strategy expands, your link building expands, and you get more visitors to your website.
Blogging Helps Drive Traffic to Your Business
How do people find your website? They could type your name right into Google, but that is an audience you already have. They have heard your name before, you’re on their radar, which doesn’t help you get more traffic, unfortunately. So, how exactly do you drive traffic to your business? Well, you use social media, search engines and last but most importantly, you blog.
Every blog you post becomes a new page and is indexed. This gives you an opportunity to show up more in search engines, especially since Google loves new, fresh content.
So, How many pages does your website have? How often do you update those pages? You probably don’t have many pages to update often enough. But every time you post a blog post, it’s one more indexed page on your site helping you to show up on search engines more often. This is how you drive traffic to your website. You can train Google to pay attention to your website. For example, if you update your website or a page on your website once or twice a year, Google knows you don’t have much going on. But, if you blog every week, you are training Google to visit your site for new content every week.
It Helps Convert Traffic into Leads
Now that you have the traffic coming into your website through your blog, you can convert that traffic into leads.
Each page, each blog post is a new opportunity to generate leads. All you must do is add a lead-generating call-to-action on each blog post you write. Sometimes these call to actions leads to something like newsletter sign-ups, free whitepapers, free webinars or any content that someone would want to exchange information for.
If you re in the landscape industry you might want to put a call to action that leads to a free guide to sign up for. The key here is finding out what your target audience cares about and have them sign up to receive it.
It Helps Establish Thought Leadership
The best blogs a business can put out are the ones that answer people’s most burning questions. If you are creating content that is helpful to your target market, it will establish you as thought leaders in the industry.
For example, if people are having reoccurring issues with their furnace or HVAC you will want to answer those questions in detail in a blog post.
Blogging Provides more Social Exposure
Your social media strategy and digital marketing are extremely important. First, you will want to establish tools that will help you run your social media which you can find here in this blog post. Secondly, you are going to want to come up with content to share on the platforms you are using. What makes this interesting and easy is that you can share your blog posts to social media or even draw information from blog posts and share that out in snippets. Therefore, you can repurpose your blogs for social posts.
Social media is important, so the more your position your business as thought leaders on social media the more traction your blog gets resulting in more traffic to your website. It’s a full circle leading to generating and capturing leads.
It Yields Long Term Results
Let’s say you sit down and write a blog post and publish it today. That blog post gets 100 reads and 5 leads. You get another 100 reads the next day with another 3 leads, sounds great doesn’t it? But it doesn’t end there. You’re getting traffic coming into your blog posts from the social media you have been doing for it, getting it another 50 reads and 2 leads. Now search engines are picking it up and you’re getting, even more, reads and leads than expected.
The effort you put in one day leads to a lot of output and input for your business. Don’t let this slip away.
So, will you be picking up your pen and paper or should we say keyboard and mouse and start blogging for your business?
Does this sound time consuming to you? It can take some time to research your blog topic, write it out, review it, publish it and share it. If this sounds like something you are interested in doing but don’t want to do it yourself, contact us at [email protected] and we will take care of it for you.