What’s Inside?

This comprehensive checklist shows you all the ways you can get more people to do what you want on your website:

Web Page

Web Pages

Must-have items you need on every page of your site.

Forms

Forms

Make it easy and enticing for people to
fill out your web forms.

Copy

Copy

Important jobs for the copy written on
your website.

Video

Videos

Six ways to make your videos
truly impactful.

Calls-to-Action

Calls-to-Action

What buttons should do and the best
colours they should be.

Tracking

Tracking

How to analyze and act to
improve your website’s performance.