Batman and the 5 Elements of Good Web Design
Bruce Wayne has a business website. It looks nice and gets a fair amount of visitors. When it comes to converting that traffic into high-quality leads though, well, here’s what he's getting: Nothing Nada Zip Zilch Zero Crickets That’s because his site doesn’t have the elements of good web design it needs to “seal the […]
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Money-Making Monday: Are YOU Getting the Most from Your Social Posts?
Here’s a question: Why do your competitors enjoy a large and active social media following? And why do you struggle to attract followers and engagement? After all, you’re: Posting about your contractor business as much as possible (the more, the better) Letting people know about specials or deals whenever you have them Adding relevant pictures […]
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How to Start a Pay-Per-Click Program. What Should You Consider Now to Avoid Headaches Later? (Infographic)
You’ve decided to use paid advertising (sometimes known as PPC or pay-per-click advertising) to promote your website. Great idea! Before you spend a single dollar, you need to answer some important questions about what you want to get out of your program. Once you have those answers, then you can have WEB ROI build a […]
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Using Paid Ads to Grow Your Business. Is It Worth It? (Infographic)
Any business needs to bring in new leads and convert them to customers in order to grow. Online paid ads (aka PPC ads) is a smart, effective way to attract qualified leads to your website. Are PPC ads worth it? And what do they deliver? Let’s take a closer look (click on the image to […]
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WEB ROI Video Tip: Plug Landing Page Leak Points
It’s time for another installment of the WEB ROI video tip series. Today, we take a look at keeping people on your pay-per-click (PPC) landing pages once they get there. Video highlights PPC ads and landing pages are a great way to quickly reach a very targeted audience Remove any elements (such as hyperlinks or […]
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WEB ROI Video Tip: The Importance of Before & After Images
Welcome to another installment of the WEB ROI video tip series. Today’s blog looks at just how powerful before & after pictures can be for your website. Video highlights Before & after images allow users to visualize the start and end of a project 93% of website visitors rely on pictures to showcase a company’s […]
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The Anatomy of a Landing Page that Converts (Video)
Video highlights: Don’t use PPC advertising to send people to your website homepage Always identify your customer persona prior to building your landing page Have a specific goal in mind for landing page visitors to complete Design an easy-to-use, distraction-free landing page The definition of a landing page Any page a visitor “lands” on (regardless […]
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How to Gain a Content Marketing Advantage (Infographic)
Content marketing is all the rage these days with companies big and small investing time and resources into developing an effective content marketing strategy. And with good reason too. It's a great way to get noticed. Especially if you’re in a competitive industry like new home building, landscaping, HVAC services, B2B or contracting. Of course, […]
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Brand Reputation Management
How can you avoid the potential damage of a disgruntled customer taking to social media? Imagine you have a 60-year-old family owned business with 3 generations of loyal customers, serving a booming community: You’ve worked very hard over many years to establish a good name for yourself and your company. Your reputation […]
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