How to Create an Effective Website- Servcon Website Launch
Our most recent website launch for Servcon - a commercial construction, design, and maintenance company, has already earned them a tremendous amount of positive feedback. Even more thrilling is the fact that they can already attribute new business opportunities to their enhanced online presence.
With results like these, it’s obvious that in order to continue to grow your business, you can’t settle for a less-than-stellar website.
Here’s how we got Servcon’s website to work for them by using 3 factors for creating an effective website:
1. Usability
It is extremely important that your website navigation is intuitive. If a visitor has to take too many steps to get what they are looking for, they will get frustrated and start look elsewhere – read: your competitor’s site.
We carry out ongoing research about how real people view and navigate through our websites. With this knowledge, we are able to provide our clients with smart, logical, and seamless navigation. Designing a website based on how your intended audience is going to use it is the first step to success.
2. Content
Thinking outside of the realm of your business can be a challenge, but it is critical in creating a website that resonates with your target audience. Servcon’s website uses the expressions and language that their target clients would use themselves. This makes it easier for the user to confirm that they have found what it is they are looking for.
3. Layout & Appearance
Servcon’s new site is a great example of how design works best when it is uncluttered and visually engaging. Using real images from their portfolio, the website grabs the attention of the visitor and highlights their quality work.
It is a fact that most website users will not scroll down to find what they’re after, and our design always takes this into account. In addition to all the navigation tabs, the main action that Servcon wants their visitors to take- request a quote- is highly visible as soon as someone lands on the website, no scrolling required.
Now that you know how to make your website work for you, learn about what else you can do to capture leads online through an integrated internet marketing plan.
Download our 10 Step Checklist to Capturing Better Sales Leads and make your online presence work for you!
