Should You List Your Competitor’s Name & Product Info On Your Website?
You and your top competitor sell very similar products and services. But upon closer inspection, you realize that your offering is: Less expensive. Better performing. Backed by a superior guarantee. Rated higher and recommended more. The light bulb goes off. Rather than having customers hop from one website to the next looking for comparative information, […]
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4 A/B Tests on Your Call-To-Action Buttons You Really Need to Try
Put on your helmet. Strap on your boots. Get ready to rumble because your manager has a mission for you: “Get more conversions from our website without making too many changes to it. ASAP, please” In other words…make the website do better without, you know, doing much to it. Now, there are some options available […]
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Need a New Website? 5 Things to Convince Your Boss.
Each time you look at your company website, a little piece of your soul dies. That’s because: The content’s all wrong It takes waaaay too long to load There’s no mobile responsiveness SEO is MIA In short, the website sucks. You know it. Your customers know it. Your boss doesn’t, though. Sadly, you can’t put […]
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Google SSL Certificate. Chrome Browser. October 1, 2017. Your Website. What Does It All Mean?
As mentioned in previous WEB ROI blogs, Google is always making changes to how its algorithm serves up websites. They do this to improve the experience people have when using their products. Some previous updates include: Boosting the importance of mobile-friendly websites Removing right-hand side paid advertising on their mobile website Forcing websites to create […]
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5 Things You Need to Remove from Your Website NOW (and Why)
5 Essential Elements For A Good Website Design A big part of good web design is making sure your website has the important elements it needs, such as: 1. Logo 2. Straightforward navigation 3. Easy-to-find contact us information 4. Helpful blog content 5. Search engine optimization (SEO) keywords 5 Things […]
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The Importance of Mobile-Friendly Websites
A few years ago (April 21, 2015 to be exact) Google changed the way businesses big and small – all over the world – marketed to potential customers. It was called Mobilegeddon and it instantly placed the importance of mobile-friendly websites ahead of their desktop counterparts. In short, here’s why: More people surf the web […]
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The 5 Es of Content Usability
The Apple iPad has many great things going for it: It looks cool It’s portable It can do a bunch of different things Know what else is neat about the iPad? It’s so friggin’ easy to set up and use. Take it out of the box, turn it on and follow the on-screen instructions. No […]
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Batman and the 5 Elements of Good Web Design
Bruce Wayne has a business website. It looks nice and gets a fair amount of visitors. When it comes to converting that traffic into high-quality leads though, well, here’s what he's getting: Nothing Nada Zip Zilch Zero Crickets That’s because his site doesn’t have the elements of good web design it needs to “seal the […]
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WEB ROI Video Tip: Plug Landing Page Leak Points
It’s time for another installment of the WEB ROI video tip series. Today, we take a look at keeping people on your pay-per-click (PPC) landing pages once they get there. Video highlights PPC ads and landing pages are a great way to quickly reach a very targeted audience Remove any elements (such as hyperlinks or […]
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