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How Should PPC and SEO Work Together to Gain Visibility?

A successful website is like a well-oiled race car; it requires various moving parts working together in unison to function smoothly and achieve desired results. Pay-per-click (PPC) advertisements and search engine optimization (SEO) are two crucial elements.   Both PPC and SEO are hugely influential to a company’s online success, so learning to navigate their ins and outs is an important step for any emerging or growing business. Buckle […]
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How Should PPC and SEO Work Together to Gain Visibility
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7 Google Ads Budget Considerations to Help You Plan Your PPC Campaign

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Pay-per-click (PPC) advertising is an indispensable tool when it comes to driving traffic to your website. Not only do you have the freedom to control all budgetary aspects, but you also get to customize your campaigns for specific target audiences, times of the year and much more.   If you’re hoping to reap the benefits […]
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How to Determine Your Google Ads Budget For Maximum Profitability

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Google Ads are crucial to any successful digital marketing campaign, but how do you determine your budget? It’s a problem faced by businesses that are both new and experienced with PPC marketing, as the process can feel overwhelming, confusing, and time-consuming.  Budgets vary from organization to organization, based on financial restrictions and campaign goals. Be aware that spending varies […]
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How to Determine Your Google Ads Budget
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Three Effective Google Ad Strategies for Your B2B Marketing

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PPC campaigns for B2B marketing are rich in potential value, though only when executed properly. Finding strategies for your B2B marketing involves a bit more nuance than B2C, so ensuring that you’re employing the correct approach is crucial if you’re looking to avoid spinning your wheels.  Whether you’re looking to generate leads within your specific […]
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Effective Google Ad Strategies for Your B2B Marketing
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Seasonality Adjustments to Make to Your Google Ads Campaign

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As seasons change in Ontario, Canada, so too do sales trends. The seasons affect industries differently, with many experiencing a spike in sales around the holiday season, while others like the landscape industry experience a larger spike in the spring months.  Knowing this, businesses need to account for seasonality changes in their advertising campaigns and adjust accordingly. Let's take a look at how you can alter your […]
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Seasonality Adjustments to Make to Your Google Ads Campaign
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Choosing the Right Paid Ads to Drive Your Business Forward

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Paid advertisements allow businesses the chance to expand their reach beyond their organic audience and target users across a variety of digital platforms. This acts to get a business' messages and campaigns in front of more potential customers, driving more web traffic and leads.  Paid advertising is broad and encompasses many options for you to choose from. Investing in the wrong sort […]
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Choosing the Right Paid Ads to Drive Your Business Forward
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Pay-Per-Click Advertising – All you Need to Know

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For many business owners and professionals, some marketing tactics are more accessible than others. One area of online marketing that can be very confusing is pay per click. What exactly is it? A common myth is that it is a type of online marketing ad, usually a Google search ad, however, this is not entirely true. Pay per click is simply a model of online […]
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Geofencing – Google Local Campaign (Here is how it works)

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Consumers are being targeted frequently by marketing organizations/individuals giving them just enough information to feel like they are missing out on something great. One way that marketers achieve this is by geofencing ads.  What is geofencing?   Geofencing simply means to isolate a portion, usually a radius around your physical location to create a fenced off area […]
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How Competitors Use PPC to Steal Your Customers

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If competing businesses use pay-per-click (PPC) advertising better than you, they steal customers right out from under you. That’s not cool. Don’t they know stealing is wrong? Fight fire with fire and learn how to take your PPC customers back with these 10 steps. *You probably want to read this. One of our clients just doubled […]
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How Competitors Use PPC to Steal Your Customers
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