This may seem obvious, but if you go to Google and type in your name, do you come up first? What about on the map (Google My Business)? What if someone actually searched you by name, not your company, you? Being found by your company name is not really hard, although I’ve seen plenty of businesses who don’t show … Continue reading Jason’s Tips: Your Name Here… On Google
When you are first introduced to a new prospective customer, what do you do? Is there a first meeting? What do you call that meeting? What do they get out of it? What happens next? And then what? Your website is a tool. But like many tools, it doesn’t work if it’s not plugged in. … Continue reading Jason’s Tips: Is Your Website Helping People Understand Your Company?
In July, 2018 Google’s Chrome browser began marking non-HTTPS sites as “not secure”. Why is that a problem? Well, for one, it will affect how your website ranks on Google. And also it will influence how visitors perceive your business. Who wants to do business with a company that is not secure? If you haven’t taken the steps to ensure your … Continue reading Jason’s Tips: Why Is Securing My Website So Important?
Last week we talked about the importance of using a Call to Action (CTA) to get visitors to engage with you. But what can you do to engage people who are more curious than serious? Obviously you don’t want to waste your time with someone that’s not ready to buy and they probably don’t want to waste … Continue reading Jason’s Tips: Are You Engaging Visitors Who Aren’t Ready To Buy Now?
What do you want your prospective customers to do, in order to start your sales process with them? The most powerful and most underused tool on your website should be a Call to Action (CTA) which asks your visitors to do what you want them to do. It may seem obvious but it is shocking how many … Continue reading Jason’s Tips: Do You Know Which Calls to Action Work Best?
When does it make sense to invest in Google paid search ads vs. investing in display advertising? Our philosophy is that when there is a volume of people who have a need for your product or service and they are searching for it, you should be found when they search. So your advertising budget should first focus … Continue reading Jason’s Tips: Should You Focus on Search or Display Ads?
What colour are links? Where does a company logo go on a website? Where is the menu? If you want to get to the contact us page, where would you find that button? These questions have simple, logical answers. The thing is, some companies want to differentiate themselves and they will get creative with these things. In … Continue reading Jason’s Tips: Are You Trying to be Different Online?
Have you ever taken the time to identify your target personas? Most businesses have between 1-3 target personas. It’s like if you could identify the perfect prospect and give him or her a name and a face, then you would be able to communicate with them on a one-to-one basis instead of talking to a … Continue reading Jason’s Tips: Who is Your Target Audience?
Unlike (some) humans, robots are programmed to follow specific instructions. Google is a robot. Its basic function is to crawl through web content and make a copy of everything it finds to store in its library of web pages. When you search Google, the list you see is just the most recent copy of the … Continue reading Jason’s Tips: What Would You Do If You Were A Robot?
Have you optimized your Google My Business (GMB) page? This is an amazing tool that costs you absolutely nothing. You can even build a website through your GMB page, if you’re just starting out. If you want to show up in the 3 Pack, that’s the 3 that show up first on the map when … Continue reading Jason’s Tips: Where are You Going on the Map?