Over the last year, we have seen many different developments in technology that will impact your business’ SEO efforts. With the addition of COVID-19, search trends have also had an impact on business operations. This year we had the pleasure of sending our SEO specialist Charlie Ford to MozCon, a Search Engine Optimization conference. This blog outlines 4 … Continue reading Virtual MozCon 2020: What You Need to Know
Where does the majority of your website traffic enter your website? In other words, what are your most popular landing pages? If it’s your HOME page, it needs to change ASAP, because it’s probably harming your results. Let me explain further. Your homepage is a visual display of your company’s products or services, this is … Continue reading Jason’s Tips: How Important Are Landing Pages?
Google has released an update, adding 4 new attributes to Google My Business listings (Google Maps). You will notice these 4 attributes appearing in business knowledge panels: Online Care Online Appointment Online Estimates Online Classes Why this is important Using attributes in your GMB listing can make your listing stand out and catch searchers’ attention … Continue reading Jason’s Tips: Google My Business Attribute Changes
Do you know how well your marketing is working? Sure, it may be easy to ask people how they heard about you, but do you do that consistently? Does your staff? We’ve surveyed small business owners over the past 3 years: 98% say lead generation is important for their business 58% say they do not … Continue reading Jason’s Tips: How Do You Know If Your Digital Marketing Is Working?
With retail lockdowns and restrictions, many consumers have become a lot more familiar and comfortable with purchasing online. Even before COVID-19, it was projected that by the end of 2021, global retail eCommerce sales will reach $4.9 trillion (Shopify Plus, 2019) and global B2B eCommerce sales is predicted to reach over $6.6 trillion by the … Continue reading Jason’s Tips: Choosing an eCommerce Platform
What is the most valuable thing you can do to attract the right audience to your website and convert them into opportunities, leads and sales? Content. Google sees 5.6 Billion searches a day, or 63,000 per second. The results that are shown on Google Search Results Page, are generated from the content on websites. Google … Continue reading Jason’s Tips: The Value of Content Marketing
Here we are 10 weeks into this lockdown, and today some businesses in Ontario are finally starting to open. Now is the time to start amping up your online marketing again and start the recovery process for your business. For many marketers, when they think of online marketing, the thing that comes to mind is … Continue reading Jason’s Tips: The Holy Grail of Website ROI
Ontario and Quebec are beginning to reopen. Now it’s time to start figuring out how your business will operate within the new normal. I’ve been thinking a lot about retail in particular, especially those that sell high end products. Consumers are unlikely to start flooding into store and having long face to face conversations with … Continue reading Jason’s Tips: Are You Ready To Open?
Soon, our economy will start to gradually reopen and business will begin shifting to a new normal, that for many of us, may be very different than before COVID-19. Have you considered how you might pivot your business to serve your customers effectively during this shift? One thing for sure, is that face to face … Continue reading Jason’s Tips: Are you Prepared to Pivot?
I thought it would be helpful to offer you some tools you can use right now while we are all locked down. These tips will help skyrocket your business performance as soon as things start resembling normal again. Right now we all have a choice. We can sit idly and wait for things to improve … Continue reading Jason’s Tips: Improving Your Conversion Rate