Google has released an update, adding 4 new attributes to Google My Business listings (Google Maps). You will notice these 4 attributes appearing in business knowledge panels: Online Care Online Appointment Online Estimates Online Classes Why this is important Using attributes in your GMB listing can make your listing stand out and catch searchers’ attention … Continue reading Jason’s Tips: Google My Business Attribute Changes
Do you know how well your marketing is working? Sure, it may be easy to ask people how they heard about you, but do you do that consistently? Does your staff? We’ve surveyed small business owners over the past 3 years: 98% say lead generation is important for their business 58% say they do not … Continue reading Jason’s Tips: How Do You Know If Your Digital Marketing Is Working?
With retail lockdowns and restrictions, many consumers have become a lot more familiar and comfortable with purchasing online. Even before COVID-19, it was projected that by the end of 2021, global retail eCommerce sales will reach $4.9 trillion (Shopify Plus, 2019) and global B2B eCommerce sales is predicted to reach over $6.6 trillion by the … Continue reading Jason’s Tips: Choosing an eCommerce Platform
What is the most valuable thing you can do to attract the right audience to your website and convert them into opportunities, leads and sales? Content. Google sees 5.6 Billion searches a day, or 63,000 per second. The results that are shown on Google Search Results Page, are generated from the content on websites. Google … Continue reading Jason’s Tips: The Value of Content Marketing
Here we are 10 weeks into this lockdown, and today some businesses in Ontario are finally starting to open. Now is the time to start amping up your online marketing again and start the recovery process for your business. For many marketers, when they think of online marketing, the thing that comes to mind is … Continue reading Jason’s Tips: The Holy Grail of Website ROI
Ontario and Quebec are beginning to reopen. Now it’s time to start figuring out how your business will operate within the new normal. I’ve been thinking a lot about retail in particular, especially those that sell high end products. Consumers are unlikely to start flooding into store and having long face to face conversations with … Continue reading Jason’s Tips: Are You Ready To Open?
Soon, our economy will start to gradually reopen and business will begin shifting to a new normal, that for many of us, may be very different than before COVID-19. Have you considered how you might pivot your business to serve your customers effectively during this shift? One thing for sure, is that face to face … Continue reading Jason’s Tips: Are you Prepared to Pivot?
I thought it would be helpful to offer you some tools you can use right now while we are all locked down. These tips will help skyrocket your business performance as soon as things start resembling normal again. Right now we all have a choice. We can sit idly and wait for things to improve … Continue reading Jason’s Tips: Improving Your Conversion Rate
In a world dominated by COVID-19, how do you navigate all the resources that are available to you. From sources telling you how productive you should be at this time to sources describing what you can do to improve your business, which source is providing valuable information? This blog dives deeper into resources that can … Continue reading Website ROI in a COVID-19 World
During this uncertain and tumultuous time, we are all experiencing some form of anxiety. As a small business owner, you may feel that pressure immensely. You may be wondering where the silver lining can be found in this situation. As a small business owner, I have also asked this question. There are resources available to … Continue reading Helping Your Business Thrive Through Uncertainty