Category Archives: Jason’s Tips

Virtual MozCon 2020: What You Need to Know

Over the last year, we have seen many different developments in technology that will impact your business’ SEO efforts. With the addition of COVID-19, search trends have also had an impact on business operations.   This year we had the pleasure of sending our SEO specialist Charlie Ford to MozCon, a Search Engine Optimization conference. This blog outlines 4 … Continue reading Virtual MozCon 2020: What You Need to Know

Jason’s Tips: Google My Business Attribute Changes

Google has released an update, adding 4 new attributes to Google My Business listings (Google Maps). You will notice these 4 attributes appearing in business knowledge panels: Online Care Online Appointment Online Estimates Online Classes Why this is important Using attributes in your GMB listing can make your listing stand out and catch searchers’ attention … Continue reading Jason’s Tips: Google My Business Attribute Changes

Jason’s Tips: How Do You Know If Your Digital Marketing Is Working?

Do you know how well your marketing is working? Sure, it may be easy to ask people how they heard about you, but do you do that consistently? Does your staff? We’ve surveyed small business owners over the past 3 years: 98% say lead generation is important for their business 58% say they do not … Continue reading Jason’s Tips: How Do You Know If Your Digital Marketing Is Working?

Jason’s Tips: Choosing an eCommerce Platform

With retail lockdowns and restrictions, many consumers have become a lot more familiar and comfortable with purchasing online. Even before COVID-19, it was projected that by the end of 2021, global retail eCommerce sales will reach $4.9 trillion (Shopify Plus, 2019) and global B2B eCommerce sales is predicted to reach over $6.6 trillion by the … Continue reading Jason’s Tips: Choosing an eCommerce Platform