Category Archives: Jason’s Tips

Jason’s Tips: Why Is Securing My Website So Important?

In July, 2018 Google’s Chrome browser began marking non-HTTPS sites as “not secure”. Why is that a problem? Well, for one, it will affect how your website ranks on Google. And also it will influence how visitors perceive your business. Who wants to do business with a company that is not secure?  If you haven’t taken the steps to ensure your … Continue reading Jason’s Tips: Why Is Securing My Website So Important?

Jason’s Tips: Are You Engaging Visitors Who Aren’t Ready To Buy Now?

Last week we talked about the importance of using a Call to Action (CTA) to get visitors to engage with you. But what can you do to engage people who are more curious than serious? Obviously you don’t want to waste your time with someone that’s not ready to buy and they probably don’t want to waste … Continue reading Jason’s Tips: Are You Engaging Visitors Who Aren’t Ready To Buy Now?

Jason’s Tips: Should You Focus on Search or Display Ads?

When does it make sense to invest in Google paid search ads vs. investing in display advertising? Our philosophy is that when there is a volume of people who have a need for your product or service and they are searching for it, you should be found when they search. So your advertising budget should first focus … Continue reading Jason’s Tips: Should You Focus on Search or Display Ads?

Jason’s Tips: Are You Trying to be Different Online?

What colour are links? Where does a company logo go on a website? Where is the menu? If you want to get to the contact us page, where would you find that button?  These questions have simple, logical answers. The thing is, some companies want to differentiate themselves and they will get creative with these things. In … Continue reading Jason’s Tips: Are You Trying to be Different Online?