Here’s What You Don’t Know About Blogging That Could Change Your Business for the Better Does your business have a blog? Today, it’s quite hard to find a business without its own website. But a website alone doesn’t always do the trick, in fact, it doesn’t always offer enough information, personality, or authority to stand … Continue reading Jason’s Tips: Here’s What You Don’t Know About Blogging That Could Change Your Business for the Better
Get in the Know: Do you need Social Media to be Successful? Worried About Your Social Media? Ask yourself…what do I need to make social media the most effective and efficient it can be? What do I not want to worry about throughout the day regarding my social media? Once you have asked yourself those key questions, you’re … Continue reading Jason’s Tips: Get in the Know: Do you need Social Media to be Successful?
What is AODA? Are you Compliant? AODA stands for the Accessibility for Ontarians with Disability Act. It is a law that sets out a process for developing and enforcing standards that ensures all Ontarians have fair access to programs and services. AODA is paired with WCAG which stands for Web Content Accessibility Guidelines 2.0. WCAG are the guidelines that AODA would like businesses to follow to become compliant. Watch the Video … Continue reading Jason’s Tips: Following the Law, Are You Up to Date With AODA?
Businesses are beginning to realize that social media has the potential to help them achieve their business goals, however, many of them do not know where to start or how to leverage social media to grow their business. Throughout the month of September, we created informative videos to help businesses understand how best to use … Continue reading Jason’s Tips: Harnessing the Power of Social Media To Grow your Business
Over the last year, we have seen many different developments in technology that will impact your business’ SEO efforts. With the addition of COVID-19, search trends have also had an impact on business operations. This year we had the pleasure of sending our SEO specialist Charlie Ford to MozCon, a Search Engine Optimization conference. This blog outlines 4 … Continue reading Virtual MozCon 2020: What You Need to Know
Where does the majority of your website traffic enter your website? In other words, what are your most popular landing pages? If it’s your HOME page, it needs to change ASAP, because it’s probably harming your results. Let me explain further. Your homepage is a visual display of your company’s products or services, this is … Continue reading Jason’s Tips: How Important Are Landing Pages?
Google has released an update, adding 4 new attributes to Google My Business listings (Google Maps). You will notice these 4 attributes appearing in business knowledge panels: Online Care Online Appointment Online Estimates Online Classes Why this is important Using attributes in your GMB listing can make your listing stand out and catch searchers’ attention … Continue reading Jason’s Tips: Google My Business Attribute Changes
Do you know how well your marketing is working? Sure, it may be easy to ask people how they heard about you, but do you do that consistently? Does your staff? We’ve surveyed small business owners over the past 3 years: 98% say lead generation is important for their business 58% say they do not … Continue reading Jason’s Tips: How Do You Know If Your Digital Marketing Is Working?
With retail lockdowns and restrictions, many consumers have become a lot more familiar and comfortable with purchasing online. Even before COVID-19, it was projected that by the end of 2021, global retail eCommerce sales will reach $4.9 trillion (Shopify Plus, 2019) and global B2B eCommerce sales is predicted to reach over $6.6 trillion by the … Continue reading Jason’s Tips: Choosing an eCommerce Platform
What is the most valuable thing you can do to attract the right audience to your website and convert them into opportunities, leads and sales? Content. Google sees 5.6 Billion searches a day, or 63,000 per second. The results that are shown on Google Search Results Page, are generated from the content on websites. Google … Continue reading Jason’s Tips: The Value of Content Marketing