Adaptable Digital Marketing That Wins New Business (Video)
- Make sure your website works on multiple platforms
- Manage your social media presence and engage at key opportunities
- Develop relevant and timely content for new customers to consume
- Report on web analytics to constantly improve your website
Adapt. Succeed. Repeat.
You've come up with a killer digital marketing plan to drive traffic back to your web presence.
It may be effective today. But what about tomorrow? Next week? Next month?
Digital marketing trends and technologies are changing almost daily. If your plan isn't adaptable, then it simply won't be effective.
Step 1: Be ready with responsive web design
The days of people spending hours surfing the web on desktop computers are over.
Today, people quickly browse on their smartphones and tablets looking for information.
And if your website doesn't look good or work well on these devices, potential customers will ditch it.
Responsive design makes certain your website is:
- SEO friendly
- Easy to read and navigate
- Fast to load (any website that loads in over 3 seconds is considered slow)
- Adaptable to change
In 2016, websites must serve the browsing habits of people, not the other way around.
Step 2: Prepare for success with a social CRM
A social CRM (customer relationship management) system lets you listen, observe and interact with all your social followers in one place.
Let's say you have a social media presence in the following platforms:
It would be near-impossible (and incredibly time-consuming) to log into each account, find out what people are saying, respond accordingly and post your own scheduled content.
A social CRM is a one-stop shop that allows you to handle every aspect of your social media marketing from a central location.
Step 3: Become an adaptive content marketer
There's no such thing as boring topics, only boring content.
Whether you're an HVAC specialist, landscape supplier or home improvement contractor, you have great stories and insights to share.
Those insights form the basis of content marketing.
If nothing else, make sure you blog regularly about anything that's going on in your business or industry.
Maybe there's a new product you're excited about. Perhaps you just finished a big job. Or there's new regulations which impact your business and its customers.
Take some time to write, publish and share content. There's an audience out there just waiting to consume it.
Landscape suppliers, download your FREE copy of 3 Strategies to Triple the Quantity & Quality of Leads from Your Website
Step 4: Review and improve using data and analytics
Unlike Yellow Pages or print advertising, it's easy to figure out exactly how your digital marketing campaign is performing when you use web analytics.
There are so many areas you can measure, such as:
- Bounce rates
- Time spent on site
- Click paths
- Top performing website pages
And each metric can provide valuable insights on how to make your digital programs perform even better for you.
Let's get started
Let us handle the adaptation part of your digital marketing.
That way, all you have to worry about is what you're already good at: managing your business.
Call 1-877-7WEBROI or book a FREE one-on-one meeting with WSI Milton today.
Together, we'll review your current marketing plan to identify what works and what could be improved to bring you new business on a consistent basis.