B2B, Retailer & Contractor Website Services

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When it comes to assuring your WEB ROI, your B2B, retailer or contractor website needs to be more than just a static page or brochure on the internet.

In less than 2 seconds, your website has to:

  • Create the same first impression that meeting you in person would.
  • Instantly tell visitors they’re in the right place.
  • Communicate all of your products and services.
  • Tell people where to go next for more information.
  • Make it easy for visitors to contact you when they’re ready.
  • Properly load and work on any computer or device.

Why 2 seconds?  That’s how long it takes for a visitor to decide whether to stay on or leave your website, and how long it takes to make a sale or cost you one.

Your website must be:

digital showroom

A Digital Showroom That’s Open 24/7

  • Always ready to do business with your ideal prospects
  • Makes the right first impression
  • Showcases the amazing work your company does

Your website is likely to have more visitors than your physical location ever will.

So it may be the only chance you have to attract, impress and convert them into qualified leads and customers.

website conversions

Engineered to Convert

  • Helps navigate customers through the online sales process
  • Tells them where to go and what to do
  • Inspires a desired action

When visitors take that action, that’s a “conversion”.

Just like squeezing as much juice as you can from a lemon, the goal of contractor website services is to get as many conversions from your visitors as possible.

responsive website design

Responsive and Adaptable

  • Works on any device, screen size, browser and operating system
  • Does whatever your visitors need it to do
  • Always up and online

Searches from mobile and tablets now surpass those from desktop computers.

Responsive design is a must-have if you want to be found on Google.

Get your customers to take action

Once your prospective customers find your website, they’ll discover lots of great information and stunning pictures.

But what’s next?

Part of the process when working with B2B & retail companies and providing contractor website services is determining how you want your visitors to engage with you.

And throughout your content and in strategic places throughout your website, we will place specific CALLS to ACTION which appeal to all your visitors, no matter where they are in the buying cycle.

For example:

  • Top of the Funnel Marketing

    WHO

    • New visitors to your website. These are people who are just starting their buying process. They are in a research phase.

    HOW DID THEY REACH YOUR WEBSITE

    Calls to Action to Include

    DOWNLOAD A CHECKLIST OR eBOOK

    • Visitors aren’t ready to buy, but they’re willing to exchange contact information for valuable and informative content.

    GET A COUPON

    Giving users a coupon or discount (again in exchange for contact info) now provides an incentive for them to buy from you.

  • Middle of the Funnel Marketing

    WHO

    • Leads who have already downloaded top of the funnel content.

    OBJECTIVE

    • They’ve already shown an interest in what you have to offer. Now’s the time to move them closer to becoming a customer with content about why they should choose you.

    Calls to Action to Include

    READ/VIEW TESTIMONIALS

    FREE TRIALS

    “Try before you buy” is a great way to get leads hooked on your product or service and leave them wanting more.

  • Bottom of the Funnel Marketing

    WHO

    • Leads who are ready and willing to open their wallets and do business with you.

    OBJECTIVE

    • At this point, your content needs to “seal the deal” and be very personalized and tailored to their specific needs.

    Calls to Action to Include

    BOOK AN APPOINTMENT

    • Show them the 1-on-1 attention that comes with booking an appointment.

    BUY NOW

    If you have an eCommerce site, there’s no need to pump them with more info. Make it easy and obvious that it’s time to buy.

Find out how we can help you grow by as much as 30% this year CONTACT US TODAY

A single agency that does it all

Compelling & Relevant Content

content marketing strategy

Words matter and creating valuable content that attracts and converts traffic into leads is a professional job.

When it comes to websites for contractors, retailers & B2B companies, content is perhaps the most important aspect of assuring your WEB ROI.  We’ll make sure your content:

  • Includes the right keywords to ensure you are found on Google
  • Appeals to the emotional triggers which motivates your audience to engage with you
  • Speaks to your customers in language which they are comfortable and familiar with
  • Helps your customers understand how you can solve their pain or fulfill a specific need

Stylish Design

Your Digital Showroom has to look as awesome as you are!

As important as having rich, valuable content on your website is, it’s equally important that it’s:

  • Presented in a manner that’s easy for readers to skim through
  • Balanced with the right mixture of both images and words
  • Highlights the key points which readers should zero in on and absorb
  • Instantly tells visitors they’re on the right page and should stay and keep reading

User-Friendly Navigation

Navigation goes beyond your menu buttons. It has to enhance your user’s experience, boost your lead conversions and ultimately, your WEB ROI.

Right away, when a visitor lands on any page on your website, there must be:

  • Clear paths for them to take to get the information they need quickly and easily
  • An easy way for visitors to go back where they started from
  • Text links in key places  to compel users to click in order to learn more
Jason
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