“Why are there so many words on my website? It’s way too much. Nobody will read this.” – Heard from just about every WEB ROI customer the first time they receive copy from us. Perhaps no debate has been greater – or gone on longer – than the one about writing for websites. And usually … Continue reading Money-Making Tuesday: Why Do You Need So Many Words on Your Website?
A big part of good web design is making sure your website has the important elements it needs, such as: 1. Logo 2. Straightforward navigation 3. Easy-to-find contact us information 4. Helpful blog content 5. Search engine optimization (SEO) keywords Yup. Those are all excellent things to have. On the … Continue reading Money-Making Tuesday: 5 Things You Need to Remove from Your Website NOW (and Why)
On your company website, nothing’s more important than your call-to-action (CTA) buttons. After all, they’re the elements which compel and convince users to click it and do what comes next. Many business owners who come to WEB ROI think crafting an enticing CTA button is easy: Get a round, rectangular shape, add some colour and … Continue reading Why Aren’t My CTA Buttons Converting Visitors into Leads?
Way back in the early days of search engine optimization, it was all about the keywords (and to an extent, it still is). Today, though, many factors can influence and boost your SEO rankings: Social media marketing Blogging and content marketing Usability improvements Responsive design The first item on that list – social media – … Continue reading The Connection Between Social Media & SEO (Infographic)
A few years ago (April 21, 2015 to be exact) Google changed the way businesses big and small – all over the world – marketed to potential customers. It was called Mobilegeddon and it instantly placed the importance of mobile-friendly websites ahead of their desktop counterparts. In short, here’s why: More people surf the web … Continue reading The Importance of Mobile-Friendly Websites
As a business owner, you want your website to get found by the right people: High-quality leads who are very interested in purchasing your products or services. (On the other hand, the wrong people are “tire-kickers” who don’t really want to do business with you). Now, more than ever, quality content is a crucial component … Continue reading When It Comes to Content, Quality AND Quantity Matters
The Apple iPad has many great things going for it: It looks cool It’s portable It can do a bunch of different things Know what else is neat about the iPad? It’s so friggin’ easy to set up and use. Take it out of the box, turn it on and follow the on-screen instructions. No … Continue reading The 5 Es of Content Usability
Building a website for your business is exciting. You want to make sure everything is perfect and accurate. And, of course, you want to make sure you include things like: Your logo High-quality pictures of your products or services in action A simple, easy-to-understand navigation menu Links to other pages in your site While those … Continue reading 5 Things You Absolutely, Positively, Cannot Forget On Your Website (Infographic)
Bruce Wayne has a business website. It looks nice and gets a fair amount of visitors. When it comes to converting that traffic into high-quality leads though, well, here’s what he’s getting: Nothing Nada Zip Zilch Zero Crickets That’s because his site doesn’t have the elements of good web design it needs to “seal the … Continue reading Batman and the 5 Elements of Good Web Design
Website design has evolved over the years to the point that they’re more or less, kinda, sorta all the same: Logo in the top left-hand corner Navigation across the top Big image and headline promoting your product or service Text linking to other areas of your website That’s all you really need, right? Nope. Those … Continue reading Money-Making Monday: Did You Forget These 5 Critical Components on Your Website? Uh Oh! These Are the Consequences.