When It Comes to Content, Quality AND Quantity Matters

As a business owner, you want your website to get found by the right people: High-quality leads who are very interested in purchasing your products or services. (On the other hand, the wrong people are “tire-kickers” who don’t really want to do business with you). Now, more than ever, quality content is a crucial component … Continue reading When It Comes to Content, Quality AND Quantity Matters

The 5 Es of Content Usability

The Apple iPad has many great things going for it: It looks cool It’s portable It can do a bunch of different things Know what else is neat about the iPad? It’s so friggin’ easy to set up and use. Take it out of the box, turn it on and follow the on-screen instructions. No … Continue reading The 5 Es of Content Usability

5 Things You Absolutely, Positively, Cannot Forget On Your Website (Infographic)

Building a website for your business is exciting. You want to make sure everything is perfect and accurate. And, of course, you want to make sure you include things like: Your logo High-quality pictures of your products or services in action A simple, easy-to-understand navigation menu Links to other pages in your site While those … Continue reading 5 Things You Absolutely, Positively, Cannot Forget On Your Website (Infographic)

Batman and the 5 Elements of Good Web Design

Bruce Wayne has a business website. It looks nice and gets a fair amount of visitors. When it comes to converting that traffic into high-quality leads though, well, here’s what he’s getting: Nothing Nada Zip Zilch Zero Crickets That’s because his site doesn’t have the elements of good web design it needs to “seal the … Continue reading Batman and the 5 Elements of Good Web Design

Money-Making Monday: Did You Forget These 5 Critical Components on Your Website? Uh Oh! These Are the Consequences.

Website design has evolved over the years to the point that they’re more or less, kinda, sorta all the same: Logo in the top left-hand corner Navigation across the top Big image and headline promoting your product or service Text linking to other areas of your website That’s all you really need, right? Nope. Those … Continue reading Money-Making Monday: Did You Forget These 5 Critical Components on Your Website? Uh Oh! These Are the Consequences.

If You Aren’t Doing Local SEO Like This, You’re Missing a Huge Opportunity

Every local business can grow and make more money with local search engine optimization. Local SEO is a super targeted digital marketing strategy focused on connecting your business with consumers in your immediate area. John Johnson (and Steve Stephenson, and Jennifer Jenson, and other reduplicant names – oh yes, that’s a word) will almost always … Continue reading If You Aren’t Doing Local SEO Like This, You’re Missing a Huge Opportunity

On Page, Off Page? Am I Even on the Right Page with SEO?

The hidden and not-so-hidden SEO tactics to get your business front and centre with Google. All the little pieces of search engine optimization (SEO) fall under one of the following categories: On page. Off page. If you want your business to rank higher in search results, which means more site visitors, more service inquiries and, … Continue reading On Page, Off Page? Am I Even on the Right Page with SEO?

(Infographic) SEO Ain’t No One Trick Pony

Search Engine Optimization for Your Business is Almost Easy Search engine optimization is a complex, multi-faceted approach to getting your website noticed by the customers you need. In this month’s infographic we’ll show you SEO works, and how to put it to work for your business.  

Money-Making Monday: The Major SEO Blunders Most SMEs Keep Making

 …and how your business can easily break the mould. Let’s get this out of the way straight off. Search Engine Optimization (SEO) isn’t just about keywords. Keywords matter. A lot. But in the same way fresh noodles matter in a lasagne or chilli powder in a pot of chilli. Without keyword research and targeted, intentional … Continue reading Money-Making Monday: The Major SEO Blunders Most SMEs Keep Making

Money-Making Monday: See How Poor Social Media Can Hurt Your SEO Too (and What to Do About It)

Social media marketing and search engine optimization (SEO) have a lot in common: High-quality content rules: The best social posts are the ones that get clicked, shared and commented on. The most relevant, useful websites are the ones that enjoy high SEO rankings. They both take time: Building a strong social media presence and having … Continue reading Money-Making Monday: See How Poor Social Media Can Hurt Your SEO Too (and What to Do About It)