Why Are You Continuing to Waste Money On Newspaper Advertising?
Are you one of the few people left continuing to dump money into ineffective newspaper advertising? New research shows that fewer and fewer businesses are investing in newspaper ads and are instead opting for online advertising in which ROI is not only higher but easier to track through analytics.
eMarketer announced today that 2010 marks the first year that marketers have put more money into online advertising than they have in newspapers. Total newspaper spending, including in print and online editions has declined by 6.6% and will fall to $25.7 billion dollars by the end of 2010.
On the other hand, online ad spending has increased by 13.9% in 2010 and is expected to rise to $25.8 billion by the end of the year. This gap in spending is expected to widen in the future, favouring online ads over newspaper ads.
In 2011 online ad spending is expected to continue to climb while ad spending on newspapers is expected to continue to decline. Total online ad spending is projected to experience double-digit growth through 2014 where researchers predict it will surpass $40 billion.
Online advertising and marketing is more than just a trend, it is the way of the future and you don’t want to be one of the businesses that are too slow to make the adjustment from newspaper ads to online ads.
WSI can help you make the transition to internet marketing by helping you devise and manage an online marketing campaign and media strategy. to learn more about internet marketing, PPC campaigns and email marketing or contact us to set up a free business consultation and let us help you harness the internet to increase sales and enhance your ROI.