6 Ways to Decrease Your Cost Per Lead (CPL) & Avoid Major Fluctuations
Are you struggling to maintain consistent and low digital advertising costs? If you feel like you keep pouring money in, but aren’t getting anything out, then you might think about abandoning online ads altogether. Luckily, there are ways to lower your ad spend without giving up on this highly rewarding form of marketing. In this […]
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Should You Use Pay-Per-Click Ads to Generate Leads? (Video + Q&A)
Once again, it’s time for another edition of the WEB ROI video tip series. Today’s video looks at the benefits of using pay-per-click (PPC) advertising to generate leads for your business. Video highlights PPC helps you get noticed ahead of your competitors on Google It’s a smart way to quickly reach a very specific target […]
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How to Start a Pay-Per-Click Program. What Should You Consider Now to Avoid Headaches Later? (Infographic)
You’ve decided to use paid advertising (sometimes known as PPC or pay-per-click advertising) to promote your website. Great idea! Before you spend a single dollar, you need to answer some important questions about what you want to get out of your program. Once you have those answers, then you can have WEB ROI build a […]
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Using Paid Ads to Grow Your Business. Is It Worth It? (Infographic)
Any business needs to bring in new leads and convert them to customers in order to grow. Online paid ads (aka PPC ads) is a smart, effective way to attract qualified leads to your website. Are PPC ads worth it? And what do they deliver? Let’s take a closer look (click on the image to […]
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WEB ROI Video Tip: Plug Landing Page Leak Points
It’s time for another installment of the WEB ROI video tip series. Today, we take a look at keeping people on your pay-per-click (PPC) landing pages once they get there. Video highlights PPC ads and landing pages are a great way to quickly reach a very targeted audience Remove any elements (such as hyperlinks or […]
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