
Updated on: 23-09-2021 by WEB-ROI
From July 12-14, 2021, our SEO team virtually attended MozCon, where they had the chance to participate in several sessions providing insights and tactical presentations from industry leaders in SEO, search marketing, local search, conversion optimization, and more. These were the sessions that stood out to our team:
The brand strategist, Flavilla Fongang, talked about how businesses waste a lot of money on advertising with no results. Instead, she recommends building a community where customers connect with the brand emotionally. That, in return, increases customer retention and referrals.
Strategies to demonstrate this on websites:
In the end, Flavilla stressed going beyond the expectations to support your customers’ goals.
Dr. Pete Meyers’s session focused on using competitors’ data to get insights and come up with an action plan to implement. Here are some of the practical tactics he mentioned:
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Dana DiTomaso of Kick Point focused on the SEO challenges that come as a result of redesigning your website. Oftentimes, SEO and conversion optimization can take a backseat to design, content, and functionality when it comes to website redesigns. With Core Web Vitals and site performance more important than ever before, it’s essential for your technical SEO team to be involved in your website redesign at multiple points throughout the process.
The reason that many website development companies struggle in this regard, according to Dana, is because they use the “waterfall” redesign method. There are several issues that come along with the waterfall redesign method, including:
The “agile-ish” approach allows for more flexibility and resolves many of the issues that come with the waterfall approach. With the agile-ish approach, SEO is involved in the website redesign from day one beginning with keyword research. The full agile-ish approach is as follows:
Following these steps will lead to a smoother redesign process, less wasted time, and more trust amongst your team and your clients, as everyone is involved in the process from day one.
To learn more about SEO, give our experts at WEB ROI a call today!
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