Must-Have Elements in Your Ecommerce Website Design

Posted on: 22-11-2021 by WEB-ROI

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So, you’re off to the races with your new retail business – good for you! Now’s the time to ask yourself, ‘how can you make the most of your company’s website?’ What is there to include in an ecommerce website that will allow you to accelerate your retail business and kick things into the next gear? 

Brick and mortar retail stores adopt different practices based on their geographic location, size, and the sort of people who live there. The beauty of ecommerce is that it allows you to expand outside of your immediate locale. Meaning whether you’re based in Toronto, Oakville, or anywhere else in Canada (or beyond), you can continue connecting with customers who want to know more about your company’s ecommerce needs, regardless of where those customers might be.  

1. User-Friendly Navigation 

You could have the best products at the best prices in the world, but if your potential customers can’t navigate your website, you’ll struggle to gain traction. Studies have shown that a whopping 76% of consumers report the most important factor for them in ecommerce is that “the website design makes it easy for me to find what I want.”  

Your prospective consumers shouldn’t feel lost when navigating your website. A confusing website makes for a frustrated consumer, who is more likely to exit your site altogether than attempt to struggle through the roadblocks! To achieve the most success, your visitors should never struggle to understand where they are at a given time on your website or how to get from one spot to another. 

2. High-Quality Media 

The media that you choose to use in your ecommerce website has the potential to either kick your sales into overdrive or slam the brakes completely. With so many retailers looking to tap into the possibility of online shopping, you’ve got your fair share of competition! To connect with your target audience and win their business, you need to show them exactly what it is that you have to offer. 

That means showing your products in high-resolution photographs and videos from multiple angles. This is a chance for you to exercise your creativity as well! Consider adding your classic product photos and including stylish images of real people, modelling your products in the real world. This type of media allows you to showcase what you have to offer in the style that suits your brand and your target consumer, which adds a level of professionalism and trustworthiness to your ecommerce site while also paving the way for your soon-to-be skyrocketing sales. 

Are you looking for help building a high-quality Ecommerce site? We have the team you need. Contact our team today. 

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3. Customer Testimonials 

Online shoppers need to be extra vigilant with their purchases to feel confident that their money is well-spent. This means that many consumers are suspicious of online retailers, and with good reason – the Internet is filled with low-quality products and scam companies, just waiting to pounce on the gullible consumer.  

For this reason, online shoppers are far more willing to purchase from a company that boasts high customer reviews. By including customer testimonials and positive reviews within your ecommerce website, you prove your legitimacy to uneasy buyers and showcase the high quality you have to offer. Customer testimonials work to increase the trustworthiness of your website and your business as a whole, which could very well be what you need to speed past the competition! 

4. Product Suggestions 

Just because you don’t have sales associates on the floor doesn’t mean you can’t upsell your products! Incorporate a section on your website the promotes related products based on what the user has viewed already.  

“You might like this…” is an effective method that catches the eye of the consumer and urges them to add more items to their cart. Prospective customers are more likely to click on personally tailored suggestions than to continue scrolling through your product list, after all!  

The team at WEB ROI are experts in digital marketing techniques, with a particular specialization in retail and ecommerce website optimization. To better improve the functionality of your ecommerce website, contact the team at WEB ROI today 

And don’t forget to download our ebook – 5 Ecommerce Roadblcoks to Overcome and Speed Off to Sales!

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