It’s time for another installment of Money-Making Money from WSI Milton.
Today, the focus is on determining how many calls-to-action your website should have.
Refresher: What’s a call-to-action?
When people visit your website, it needs to instruct them on what to do next.
That’s what a call-to-action (CTA) does.
Yes, it’s nice when people:
- Find your website (that means it has the right keywords & search engine optimization in place).
- Make their way around your site (this means it has a good navigation structure).
- Read about your products and services (this means it’s written for your target audience).
But if they don’t do anything afterwards, then you’ve lost an opportunity to gain a new lead and a potential new customer.
So a CTA is crucial in transitioning people from learning about you to actually contacting you for more information.
For new home builders, landscape suppliers or home improvement specialists like yourself, there are 5 common calls-to-action your website should have.
1. Call a phone number
That’s seems obvious, doesn’t it?
But as discussed in the first Money-Making Monday installment, not all websites have a phone number visible.
A big, easy to spot phone number on your site is more than just common contact information.
It’s an invitation for visitors to pick up the phone and talk to you.
And even in today’s email/text message/social media world, people still want to be able to pick up the phone and talk to you.
So your phone number (placed in the top right hand corner of your website) is a call-to-action instructing people to call for more information.
To make it even more effective, make sure it’s visible on every page of your website.
You’ve probably seen request a quote and/or contact us forms on other websites.
And while the forms can vary, they usually ask for the following information (at least):
- Product or service you’re interested in (usually presented as a dropdown menu)
- A blank field for any other information you want to share
And if you’ve never filled out such a form yourself, you should have one on your website for 2 reasons:
- Instead of getting a generic email that says “I want to know more about…”, your form tells you exactly what your lead is interested in and any other helpful information. There’s no guessing on your part.
- Your potential customer can take the time to fully explain what they want. They may not be able to articulate it over the phone or have the time to visit your physical location. But a form enables them to tell you everything they want you to know.
One last thing, you should have a request a quote form on every page of your website.
Some people may not be ready to buy. Or they aren’t quite ready to talk to you.
But they’re still interested in what you have to offer and want more of it.
That’s where a free guide comes in.
It doesn’t have to be long or complex. All it needs to be is some extra information they can’t get anywhere else.
Just like your contact us form, you can create a separate form for people to ask for their free guide.
It’s another call-to-action for people to follow. And it’s another way you can capture more leads for your business.
Lastly: make certain you have the offer to download your free guide on each page of your site
4. Request a quote
Anyone looking for the products and services you offer would like to receive a quote before making a purchase decision.
Therefore, you should make it real easy for them to get one.
Having a request a quote button on your site makes it crystal clear to anyone what will happen if they click it.
To make your request a quote button even more effective, make sure it links to your contact us form.
Why? Because if they spend the time to fill in a contact us form with as much information as possible, you’ll be able to give them an accurate, realistic quote.
Don’t forget to put your request a quote button on all website pages.
5. CTAs in text links
Bright buttons and big forms are great CTAs that get noticed.
Another more subtle (but still effective) way to add a call-to-action is to use text links.
You know, when you’re reading some web copy and you’re asked to contact us for more information.
You don’t need to plaster your text with CTAs. Just one in the right location should be enough.
Of course, if you have a page with lots of text, you can use more than one (that way, users won’t have to scroll up or hunt for them).
Just like buttons and forms, make sure each page has at least one text CTA.
Did you notice a common theme?
Here are the 5 standard calls-to-action you should have on your website:
What do they have in common?
They should be on every page of your website.
Each page is an opportunity to convert visitors into leads.
When they’re ready to make that commitment, don’t force them to hunt for a way to do it. Make it easy for them.
Otherwise, they’ll get frustrated and leave your website.
So, how many calls-to-action should your website have?
It’s easy. Just multiply how many pages your website has by 5 (for the standard CTAs discussed above).
So if you have a 10 page website, it’ll have 50 calls-to-action total on it.
Call 1-877-7WEBROI to find out how we can help you grow by as much as 30% this year.